Ask the HR expert

The HR Dept Newcastle provides trusted advice to local companies on a range of human resource issues. Director Jayne Hart explains more…

I am often asked: “How do we attract and retain the best employees with the right skills in such a competitive market? It’s starting to hinder our growth, cost money and become frustrating.”

We advise that the key to attracting the best employees and improving retention is by living and breathing your brand values, understanding employees’ needs and designing a reward structure that is flexible enough to take account of these. Your ongoing monitoring of engagement, reasons for leaving and the effectiveness of retention strategies is vital to ensure resources are directed most effectively. Here are my top tips for you to consider:

  • Be clear on your organisational values, ensuring they are a fundamental part of your business, woven into everything you do.
  • Establish your employer brand. Just like your brand sells your products, the employer brand will help sell you to future recruits.
  • Have great working practices. This means something different to everyone so you need to understand what it is that your future recruits and existing employees consider to be important. These do not necessarily need to have a high cost attached.
  • Establish employee engagement activity (research shows that engaged employees are 87 per cent less likely to leave the organisation than the disengaged).
  • Have an outstanding recruitment experience – from establishing a vacancy right through to induction, and everything in between.
  • Invest in your managers – you may know the saying ‘people don’t leave jobs; they leave managers’. It’s true. Recruit your managers because they have the skills to manage and continue to develop and build on those skills.

NBSL registered, The HR Dept can provide up to 35 per cent of funding on HR projects

Jayne.hart@hrdept.co.uk

 

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