At the tender age of 21, many young women are just starting out in their career, but for entrepreneur, Jordan McCabe, reaching this milestone age has also coincided with hitting her first £1 million in sales for her business, Aztec Diamond Equestrian.
Jordan is the founder and managing director of Aztec Diamond Equestrian, and, to date, she has designed more than 300 pieces of fashion-forward clothing for the equestrian market – all from her office in County Durham.
“Reaching our first million pounds in sales was a huge achievement for such a niche brand,” Jordan reflects.
“I always knew what I wanted to do, as I’ve been involved in horse riding since I was a young girl, but found it so hard to find affordable, yet trendy and stylish, riding clothing.
“When I was 10 years old, I started designing my own clothes. Then at 17, I started to really visualise how I could turn my designs into a business, as I knew the demand was there in the market.”
After working with a personal business advisor from TEDCO Business Support to help develop her ideas into a working enterprise, Jordan met with manufacturers all over Europe to secure the right suppliers to create her designs for the initially limited range of 16 key pieces of clothing.
Jordan continues: “The initial run sold out, and the business really just took off from there; it was great to have my TEDCO business advisor on hand for support along the way.”
Jordan has worked hard to build Aztec Diamond from a niche fashion online retailer into an international fashion brand, and has regularly enlisting well-known faces in the equestrian world on her social media feeds to promote her styles.
Jordan says: “One of the advantages of being a young woman in business is that I can use my knowledge of online marketing to help position my brand with the right audience.
“The majority of my sales come via my social media coverage, where I’ve built a really solid following through aspirational photography and engagement with the equestrian community.
“Aztec Diamond Equestrian now has 158,000 followers on Instagram alone. It’s certainly been an effective way to expand internationally, and 40 per cent of our sales now come from the US – by far our biggest market.”
Jordan continues to receive guidance from her TEDCO business advisor as her business grows.
Carole White, chief executive of TEDCO Business Support, comments: “As a woman in business myself, I’ve always been an advocate for encouraging more women to use their talents to drive entrepreneurship in the region. Jordan is a wonderful role model, as she perfectly demonstrates how a personal passion can become a successful career through hard work, determination, and exceptional vision.
“There are many more women like Jordan just waiting to take the plunge into business ownership, and we will continue to help the many undiscovered female entrepreneurs in the region find their feet in developing their own successful enterprise.”