Building the future of VW motoring

Volkswagen continues to be a key brand for Lookers in the North East, with the motor retail and service group currently investing £1.6 million in its Newcastle, Scotswood Road dealership

Work on Lookers’ Scotswood Road VW dealership, which started at the end of November and is due for completion at the end of June, will provide the perfect stage for some of the German manufacturer’s hotly anticipated car launches, as well as providing VW fans with a seamless way to view the entire range, alongside receiving their repair and maintenance work.

The new site will boast a 40-car indoor showroom for used cars, as well as a 17-car showroom to display new vehicles. It will also have a two lane drive-through facility, which means service customers will be able to drive into the building and have their car taken directly into the workshops.

Those picking up courtesy cars will be able to drive off from the adjacent lane, saving their legs from the walk to the car park. There will also be two separate handover bays for customers to collect their new cars from, allowing the dealership to make the experience of buying a car extra special.

The design is built around Volkswagen’s ‘Blended Retailing’ concept, which maximises intuitive customer-focused technology by removing desks and replacing them with comfortable seating and screens that display the latest digital imagery and video.

General manager, Sheldon Cockburn, says: “Blended retailing puts customers at the heart of the sales process and gives them the time, space and comfort to make the best decision. Our new drive-through area will certainly attract attention and provide a seamless link between the car buying and after-sales process.”

The dealership is looking forward to the next wave of VW launches, with one particular model getting staff hot under the collar – the new Volkswagen Golf GTI Clubsport.

The powerful hatchback, which will slot into the line-up between the standard GTI and the even more powerful four-wheel drive Volkswagen Golf R, is available to order now and is priced from £30,875.

The model is being launched to mark 40 years of the Volkswagen Golf GTI, with only a limited run coming to the UK.

Volkswagen’s most track-focused Golf GTI yet, the Clubsport has already proven its credentials by breaking the front-wheel drive lap record at the Nürburgring by 1.4 seconds, a record previously held by the Honda Civic Type R.

Such a feat isn’t surprising when you look at the figures, including a turbocharged 2 litre, four cylinder engine which produces 261bhp and reaches 0-to-62mph in 5.9 seconds with a 155mph top speed.

May also sees the launch of the brand new Volkswagen Tiguan, which is available to order now and takes the compact 4×4 to the next level. Side-by-side, the differences between this and the previous version are striking, with Active Info Display, more efficient engines and added space just some of the highlights that customers can look forward to.

Sheldon concludes: “We’re really excited about the future of the Volkswagen brand, which is improving model by model and providing drivers of all types with the kind of quality that some of its rivals simply can’t touch. Our new Scotswood dealership certainly provides the perfect backdrop and reflects our passion for the brand.”

www.lookers.co.uk/volkswagen

 

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