Arguably one of the biggest new disruptors to join the North East’s booming digital arena, Epic Social has got off to a flying start in its first nine months, counting licensed outlets of McDonald’s, Porsche, BMW and Mini among some of its first clients.
So, what is Epic Social, where has the business come from and what is the secret to its success?
Epic Social provides results-driven, highly creative social media advertising solutions for clients operating across a range of industry sectors including retail, automotive, food and drink, professional services and real estate.
Recognising a niche in the market for a high-end social media advertising agency based in the North East, tech innovator Ben Maughan and portfolio entrepreneur Aidan Sunter were inspired to create a solution for businesses which would combine the disciplines of ‘outside the box’ creative content with highly-targeted paid advertising to help brands get their products and services in front of an engaged target audience.
Managing director Ben says: “We wanted to create something that would deliver tangible results and return on investment for clients while also giving them something of value that engages their audience and raises the profile of their brand.
“By specialising in creating premium, original content for our clients, we are able to help them stand apart from the competition by creating a real point of difference in their digital marketing strategy.”
Continuous investment has been a key factor in Epic Social’s early success. The business has invested capital into bringing talent into the business in the form of highly-qualified social media account managers, graphic designers and award-winning videographers, as well as in the very latest cinema-quality photo and videography equipment and technologies.
“Our start-up experience has been one giant learning curve,” Ben adds.
“We have had to stay agile and continually adapt our services to meet the evolving needs of clients and the ever-changing market in order to get to where we are today, but through continuous investment into staff and resources and a number of significant client wins, we’re well on our way to becoming one of the UK’s fastest growing social media agencies.”
Currently employing eight full-time members of staff, Epic Social plans to more than double its headcount by the end of 2018 and move its operations from its current base to the heart of Newcastle city centre.
“We have got big plans for the future,” says Aidan, director at Epic Social. “We don’t take anything for granted and we know that we will have to continue to work hard and put the extra hours in where necessary in order to continue along our current growth trajectory, but it will all be worth it.
“There is a definite shift taking place in the marketing industry as brands lean more towards digital platforms for advertising with tangible metrics. We hope that as one of the early adopters, we will continue to reap the benefits of these trend changes as they happen.”
Epic Social offers a range of fully-managed, bespoke social media and creative packages to accommodate businesses of all shapes, sizes and budgets.