Many great business relationships start with a good chat. And in the case of strategic marketing company Horizonworks and pump distributor and manufacturer Tomlinson Hall, a brief introduction sparked off a long standing partnership that has borne significant fruit.
The two companies first met at a North East Process Industry Cluster (NEPIC) Meet The Members event in 2013: Colin Simpson, business development director of Billingham-based Tomlinson Hall, had been looking for support in relaunching the firm’s Liquivac product – an innovate liquid ring vacuum pump used in sectors including utilities, desalination, land remediation and chemical processing, in the UK and abroad.
A ‘sleeping giant’, Liquivac represented a significant opportunity for Tomlinson Hall, and full service business to business marketing specialist Horizonworks was commissioned to rebrand the product and support Tomlinson Hall in developing a marketing strategy, with a focus on export – especially to Middle East markets.
Dave Cockburn, senior lecturer in Games Art at Teesside University (a fellow NEPIC member), also worked with Tomlinson Hall and Horizonworks to develop an animation of the Liquivac pump, which vividly illustrates its operation and components.
Horizonworks created key messaging for Liquivac and an attractive new brand and visual style: this was applied to a new website and marketing material for the product. The Gosforth-headquartered company also produced Arabic brochures and business development materials to support Tomlinson Hall’s export push.
Tomlinson Hall – an approved global distributor for major industrial pump brands, including DEPA and ELRO – then commissioned Horizonworks to create a new brand for the whole company, and has now engaged the firm in a wide range of public relations and business development support work.
Horizonworks has played an important role in raising Tomlinson Hall’s profile regionally, nationally and internationally: the pump specialist is the current holder of the Teesside Small Business of the Year Award and North East Small Business of the Year Award, and reached the final of the national Chamber Awards 2015, where it was a runner-up in the Small Business category.
In 2015, it was named SME of the Year in the NEPIC Annual Awards and the company is a finalist in this year’s Pump Industry Awards – where it has previously triumphed in the Distributor of the Year category four times.
Horizonworks – which has a strong track record in engineering, manufacturing and technology-led sectors – has also helped Tomlinson Hall to access funding and win a ‘Golden Ticket’ competition run by UKTI, which resulted in a highly successful market visit to the United Arab Emirates.
Colin Simpson, business development director at Tomlinson Hall, said: “Our experiences working with Sam and her team have brought a freshness of approach with fantastic results.
“Clarity of communication with a real feeling of combined project ownership – coupled with a professionalism that we have found second to none – separates Horizonworks from others.
“Their knowledge of current funding opportunities have assisted in enabling us to not only re-launch Liquivac, but to also rebrand the business and start a project to bring Tomlinson Hall as a whole into its second century in business.”
Samantha Davidson, managing director of Horizonworks, said: “Tomlinson Hall is a fantastic example of the North East’s strength in engineering and manufacturing. We’re proud to be playing a part in its success.”
Photo: Left to right, Colin Simpson (Tomlinson Hall), Dave Cockburn (Teesside University) and Samantha Davidson (Horizonworks) © Teesside University