Sunderland AFC announces partnership extension

The Black Cats to continue its relationship with Everyone Active into the 2016/17 season

Sunderland AFC has extended its partnership with Everyone Active in an agreement which sees the national leisure operator continue as an official partner of the club for the 2016/17 season.

Everyone Active became the official wellbeing partner of Sunderland AFC last season, enjoying a range of rights including the rebranding of the club’s Fan Zone, LED perimeter and jumbo screen advertising at the Stadium of Light, along with player endorsements and matchday programme advertising.

Speaking about the partnership, Gary Hutchinson, commercial director at Sunderland AFC, said: “We have enjoyed a successful partnership with Everyone Active over the past season, working with them to provide an engaging and vibrant matchday experience for our fans and we are delighted to extend the partnership into next season.”

Ian Bradgate, Everyone Active’s area contract manager, added: “We are delighted to be continuing our partnership with Sunderland AFC. The club has been hugely supportive of us during our first year of being in Sunderland and it’s great to be working with people who are as passionate about getting people active as we are. We look forward to building on our strong relationship with them.”

As part of the partnership Everyone Active, who have a strong reputation in delivering well-managed leisure facilities and creating fun activities to support health and wellbeing, will continue working alongside Sunderland AFC to promote the benefits of positive lifestyle choices throughout the 2016/17 season.

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