A successful business model 18 years in the making

February 2, 2021

So far, the rhetoric surrounding 2021 has been one of uncertainty and the unknown. For award-winning branding and design agency Projector, however, one thing is for certain; 2021 marks its 18th year in business, working and consulting on brand communications.


With a wealth of experience behind them, Phil Lowery and his team have worked within a diverse range of industries for businesses of all shapes and sizes.

In this time, they’ve become financial experts, van hire specialists and luxury hotel professionals to name but a few, identifying and carrying out creative output based on strategic goals.

What’s led to their long-standing success? They put this down to their unusual agency model.

In an industry of account directors, project managers and operational titles, Projector breaks the mould with their refreshing method of client interaction.

Creating relationships that go the distance, their team of creatives, designers, strategists and marketeers liaise directly with marketing managers and board members, cutting out any barriers that get in the way of their clients and providing them with access to an entire team of experts, directly.

For our clients, it’s a great benefit to them having that senior creative brain in the room. Creatives think differently – that’s their job, and hearing challenges directly from the client often gives our creatives a different perspective on a challenge or a solution they may have not reached through a prescribed brief.
Phil Lowery, managing director

After 18 years in the industry battling through financial recessions and global pandemics, this hands- on collaborative business model is clearly working for them and their breadth of clientele.

Working on initial branding workshops and communications ideas through to campaign-led
advertising and design projects, Projector’s portfolio of work is impressive.

Having worked with financial services giant True Potential LLP from the very beginning of the company’s 13-year history, Projector has supported it with website redesigns, product campaigns, internal communications and brand exposure.

An agile team of creatives, with backgrounds in graphic design, advertising and digital marketing, this agency doesn’t cut corners, they strategically navigate around them – ensuring each detail is considered as part of a holistic approach to their clients’ end goals.

With experience gained from leading UK agencies, their team boasts impressive CVs, having worked with clients like IKEA, Honda, Shell, Adidas and Microsoft.

The wealth of experience makes them incredibly versatile and able to adapt their skills to a number of industry backgrounds and businesses, no matter the size or sector.

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