All smiles for Damira

January 4, 2016

A new franchising model – a first for the dental sector – has been launched by one of the UK’s most rapidly-expanding dental businesses, with legal advice from Sintons

Damira Dental Studios has created a franchising opportunity whereby individual practices are supported by a highly experienced and dynamic central head office facility, offering training and mentoring, hands-on support, HR and marketing, depending on the size of the practice and its individual requirements.

Bespoke management support is also provided by Damira – which operates a growing portfolio of 16 dental practices across the South of England – for a full range of issues, from HR guidance to performance management systems, CQC systems & procedures, clinical audits and financial management.

The model, which is a first for dentistry, is designed as an accessible means for young, dynamic associates to begin their journey into practice ownership.

Damira has already secured its first franchisees, with high levels of interest from several other parties, and the opportunity is open to any associate dentist with at least two years’ experience who can raise 10 per cent of the purchase price as deposit.

The newly-introduced franchising model comes as the latest step in the company’s rapid expansion. Since being established in 2003, Damira – owned and founded by Dr Anushika Brogan – has added continually to its portfolio, with its latest acquisition being made only this month.

Dr Brogan – who recently rebranded the business from Aspire Dental Care UK – says: “Our franchising model is a first for dentistry and having built up my own business from a single practice, I recognise what the challenges are in securing your first surgery. Our model, which is similar to the one used by Specsavers and Vets4Pets, is one I believe is accessible and supportive for ambitious dentists wanting to make their first acquisition, with a view to owning it a few years down the line.”

Dr Brogan and Damira Dental Studios use the legal expertise of the specialist dental team at law firm Sintons, based in Newcastle. The team, led by partner Amanda Maskery – one of the UK’s leading dental lawyers – offers a full service to dental professionals to handle the entire spectrum of matters, including sales and disposals, advising on finance, contracts and partnership agreements, employment and HR issues and dispute resolution.

Dr Brogan said: “Amanda and the team at Sintons offer high-quality and to-the-point legal advice and are very knowledgeable about the sector. I have a very strong relationship with Sintons, and Amanda in particular, and feel she has made real efforts to understand my business and what we are trying to do, and advise and support me accordingly.”

Amanda, who is also chair of the Association of Specialist Providers to Dentists (ASPD), said: “We have worked with Anushika for several years, during what has been a strong period of growth for her business, and have been able to support her with all of her legal requirements during that time.

“The specialist dental team at Sintons is able to provide expert advice on a full spectrum of issues for dental professionals. Being a full service firm, we offer the whole range of services from one building, and our team works closely together to ensure a seamless approach. We have worked with a large proportion of our clients for many years, which is testament to the quality of what we do and the service we provide.”


Photo: Dr Anushika Brogan