November 1, 2018
A North East social media advertising agency, Epic Social, which specialises in bespoke campaigns, has reported first-year earnings of over £250,000.
The Chester-le-Street start-up has worked with McDonalds, Porsche, Bentley and BMW during a whirlwind 12 months.
It has also recently added German Doner Kebab UK, Citroën, and Oatein to its portfolio.
The company employs eight full-time specialists in areas such as videography, photography, design and data analytics.
Founder and managing director, Ben Maughan, pinpoints going to New York for Social Media Week as a major turning point.
“It cost us £10,000 but we learned a great deal, particularly about Artificial Intelligence (AI) and Data Analytics,” says the 24-year-old.
“AI provides a social media platform to improve business efficiency.
“Data analysis create a sales funnel strategy to help e-commerce businesses increase their revenue.
“Our clients have benefited from both.”
Epic Social’s major breakthrough came courtesy of their Valentine’s Day campaign for a McDonalds branch in Newcastle.
The agency created the McDonalds Valentine’s Day menu, which became known as McValentine’s Day.
The fast food restaurant advertised it on its website as “the most romantic dining experience in history.”
That may well have been a bit of an exaggeration, but it didn’t stop the news about the three-course meal for £20 per couple going viral.
Almost every major media outlet in the UK covered the story along with magazines and websites from Surrey to Scotland.
Ben was astonished to hear the campaign had even made television news on one of Germany’s biggest broadcasters.
“That was undoubtedly the highlight of a great first 12 months,” he says, adding:
“Roll on year two.”