Better futures are made by sport

March 5, 2020

We all know that sport is good for our physical and mental health, but it can have far more impact than that, says Helen Johnson, campaign manager at Made By Sport

Sport may well have played a key role in shaping the person you’ve become. Perhaps you had your first taste of leadership as the captain of a sports team, maybe group sports taught you the value of teamwork, or those hours spent practising a skill helped you value perseverance and hard work.

At Made By Sport, we know that sport has the power to transform young lives. Through sport, young people gain vital skills that help them succeed at school, at work and in life. They learn how to set goals, how to win and how to bounce back when they fail.

Our vision is for all young people to have somewhere local where they can play and learn from sport. There’s lots of work to be done, with children from deprived areas 50 per cent less likely to participate in sport regularly than those from more affluent neighbourhoods.

Made By Sport is a national campaign championing the power of sport and raising vital funds for grassroots organisations, which are using sport to transform young lives.

The campaign was launched last summer by Sir Justin King and the Duke of Sussex, along with boxing legends Anthony Joshua and Nicola Adams. In the autumn, Made By Sport partnered with the BBC to promote the Unsung Hero Award at 2019’s Sports Personality of the Year and, this year, we will be the official campaign for the iconic Great North Run, which is celebrating its landmark 40th anniversary.

The Great Run Company shares our passion for grassroots sport and is a founding partner of Made By Sport.

More than a million runners have taken part in the Great North Run over the years, raising hundreds of millions for charitable causes. But, despite the route passing sports clubs and initiatives in some of the North East’s most deprived communities, they are often overlooked when runners choose a cause to support.

Over the past decade, we’ve seen massive cuts to funding for youth services and local sports, with lots of sports programmes struggling to survive. Today these groups need our support more than ever.

Cowgate’s Sporting Chance, for example, is using sport to engage with young people struggling with mainstream education and helping them gain the qualifications and confidence to enter and succeed in the workplace.

Former student Josh Kirby suffered from anxiety and depression and left school with poor exam results. The Sporting Chance team helped him gain qualifications in maths, English and sport, and he has now secured a job he really enjoys.

“Sporting Chance gave me the motivation and confidence to start learning again and think more positively about my future. When I first came here, I would never have seen myself in a full-time job, but thanks to their support I now have hope,” he says.

Josh’s story shows how supporting Made by Sport and organisations like Sporting Chance makes a real impact on people’s lives.

We’re delighted that Sport England is intending to match-fund the money we raise at the Great North Run, so if you’re a business professional who recognises the value of sport, join the Made by Sport Great North Run team and help us make a real difference to sports clubs and charities across the North East.

Made by Sport
To find out more or to apply for one of the GNR charity places, visit:

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