May 31, 2018
When Rolls-Royce announced three years ago that it was developing an SUV called the Cullinan (named after the largest diamond ever discovered), it did so in the knowledge that its customers would expect something that would boast the opulence, performance and usability never before seen in this classification.
The resulting sports utility vehicle, which Rolls-Royce revealed on May 10, is an all-terrain high-bodied car that has been designed with a ‘new, younger and more adventurous customer in mind’; someone who wants a Rolls-Royce that can take them completely off the beaten track an all-new all-wheel drive and all-wheel steer system to overcome any challenge but that doesn’t compromise on on-road performance either, thanks to the 6.75 litre twin-turbo V12 Rolls-Royce engine that delivers 563bhp/420kW and 850Nm/627lb ft of torque.
The Rolls-Royce’s ‘all-aluminum architecture’ promises extraordinary car body stiffness for ‘best-in-class’ functional performance on rough terrain, along with better ride comfort on the roads. While the Cullinan’s styling – complete with iconic Rolls-Royce grill – is the epitome of power and elegance.
The Cullinan also features the first ‘three-box’ car in the SUV-sector, where the rear partition wall creates a distinct environment for passengers, separated from the luggage compartment – in a nod to the era when luggage was mounted on the exterior of the motor-car.
A central touch-sensitive information screen allows the driver to quickly select functions, map views and vehicle set-up on the trail, while a host of other cutting-edge technology – night vision and vision assist including daytime and night-time wildlife and pedestrian warning; alertness assistant; a four-camera system with panoramic view; active cruise control; collision warning; lane change warning and the latest Navigation and Entertainment Systems and more – makes the Rolls-Royce Cullinan one of the most technologically advanced cars of its type in the world.
And for those not in the driving seat, passengers can enjoy grandstand views of their surroundings thanks to the large glazed area of Cullinan’s side windows and an industry-leading panoramic glass roof.
Peter Schwarzenbauer, chairman of Rolls-Royce and member of the Board of the BMW Group, said at the Cullinan launch: “With global customer expectations in mind, our aim was two-fold – realise a presence to match the magnificent capability of Cullinan, while setting sector defining standards for luxury and elegance.
“We know that many of our luxury patrons pursue sports or leisure hobbies that require precisely this type of ‘go anywhere’ vehicle – Cullinan’s design gesture had to possess an immediate sense of effortless accomplishment.
“The label SUV is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac. We envisioned an authentic, three-box high-bodied all-terrain car with a convention-challenging design and absolute capability that would satisfy the adventurous urges of our clients.”
It’s hard to argue the Cullinan is not the most versatile, family oriented, super-luxury SUV the world has ever seen. But with a rumoured price tag of £230,000, this diamond doesn’t come cheap.
First UK deliveries of the Cullinan expected in early 2019.