A different kind of marketing company

December 1, 2015

From its new headquarters in Gosforth, Newcastle, Horizonworks is a business-to-business marketing company, offering a full spectrum of marketing services under one roof. Managing director Samantha Davidson, discusses what sets Horizonworks apart; becoming a corporate partner with North East Times, and what the future holds

Horizonworks was founded almost six years ago, and with each passing year, we’ve grown organically and gone from strength to strength, with this year being no exception. We have worked with more than 50 clients in the past year and we’ve also grown to a 10-strong team.

As a business-to-business marketing agency, we lead with strategy and insight and it is this that underpins our results-driven delivery. This year we’ve developed strategies for over 75 per cent of our client base, demonstrating that strategy has always been at the heart of what we do. Unified in our approach, we develop a marketing strategy and then deliver it for our clients, producing real, measurable results that maximise a return on their investment.

Whether regional, national or global; well-established, or start-ups breaking new ground, our bespoke and full service approach means we can match the diverse needs of today’s diverse businesses. We can help them raise their visibility, showcase credibility and generate qualified leads.

When working with larger businesses or organisations who may just be looking for additional marketing support, we are able to complement or supplement their internal marketing teams. For example, we worked this year with the North East Local Enterprise Partnership, supporting their communications team. We’ve also worked alongside Watson Burton on their graduate campaign project.

Our flexible approach means that we can also act as the equivalent of a complete marketing division and this year we’ve supported a number of businesses in this way, including high security panel manufacturer Securiclad, corrosion and fabric maintenance and inspection consultancy Strategic Corrosion Management and state of the art orthodontic laboratory Ashford Orthodontics on developing marketing strategies to help drive their businesses forward.

Our key focus is working with businesses that are innovation and technology-led and from sectors such as manufacturing, engineering, oil and gas, energy, life sciences and healthcare. One of our key strengths is the ability to quickly grasp complex technologies, products and services and translating them into compelling marketing messages that set our clients apart from their competitors. A great example is our work this year with pump distributor and manufacturer Tomlinson Hall – delivering a strategy that has successfully seen them nominated for ‘Small Business of the Year’ at the Chamber Awards 2015, organised by the British Chambers of Commerce.

Tomlinson Hall is just one of many examples of how we are helping companies at the forefront of manufacturing, technology and innovation in the North East grow and gain a stronger national, and international, presence. This year we’ve worked with Washington-based training and apprenticeships provider, Seta; Northumberland headquartered asset integrity specialists Strategic Corrosion Management, and the UK’s largest independent packaging manufacturer, PFF Packaging Group.

Our work extends to the professional services too: recently, we’ve worked with law firm Watson Burton to create a graduate recruitment campaign to support it in driving forward its graduate recruitment strategy. The campaign included producing a range of creative work across multiple media platforms. The campaign was a great success and interest in the graduate scheme has increased by 50 per cent this year.

Furthermore, our membership of prominent industry networks and business partnerships such as NOF Energy, North East Process Industry Cluster (NEPIC), North East Automotive Alliance (NEAA) and biomedical focused network Bionow, allow for us to build the profile of both our clients and our own brand.

We’re looking forward to next year for the opportunity to demonstrate – via North East Times – how marketing strategies can lay the foundations for future growth; share some of our industry insights and knowledge, and showcase some of the fantastic businesses we work with.

Fundamentally, the Horizonworks and North East Times collaboration works well because we share the same values and are transparent and passionate about everything we do – particularly when it comes to promoting businesses and organisations that drive growth and encourage innovation.


Samantha Davidson (fourth from right) is managing director of Horizonworks


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