March 4, 2018
There is no denying that the word brand means different things to different people. Jeff Bezos, founder of Amazon, hit the nail on the head when he said: “Your brand is what other people say about you when you’re not in the room.”
Branding is about so much more than a logo and a strapline; a brand can arguably be a business’s most valuable asset.
Great branding engages your people and permeates your culture. It ensures that customers look past your business as a practical solution and start to see your brand as the sole offering that will meet their needs.
When it comes to marketing professional services, brands arguably need to work harder to establish trust and to show their value. It is important to remember that services are emotional, they are delivered and experienced and it doesn’t matter how slick your advertising campaigns are if the promised service isn’t delivered as expected.
Fairstone recognises the power of branding and is committed to building and investing in its brand.
Established in 2008, Fairstone is this year celebrating its tenth anniversary. After ten successful years in business, the full service financial advisory house is well positioned within the financial
services industry. The brand is recognised nationwide, as evidenced by the phenomenal growth seen by the firm over the last ten years.
Over the last 12 months, Fairstone has completed eight acquisitions and ten new downstream buy out deals. As a result, recurring income has increased by £9.2 million, client assets have grown by £1.8 billion and organic growth across the business is in excess of 15 per cent.
While this growth is set to continue, over the next five years the firm plans to shift its focus and to establish the Fairstone brand within the consumer marketplace.
Fairstone CEO Lee Hartley says: “We are incredibly proud of how the Fairstone brand has developed over the last ten years and I have every confidence that within the industry, our brand will continue to go from strength to strength.
“We have work to do in the consumer space and we are not naïve enough to think that just because we are recognised and trusted among our peers this will immediately translate into the consumer market place. We have a strong foundation on which to expand our brand awareness and a commitment to making Fairstone a recognisable name over the next five years.”
As one of the UK’s largest Chartered Financial Planning firms, Fairstone offers independent, whole-of-market financial advice to more than 40,000 clients nationwide. Fairstone advisers combine market knowledge, specialist expertise and the very latest technology to produce the highest quality outcomes for their clients in a cost-effective manner. This advice covers everything from financial planning, pensions and investments to mortgages and estate planning.
For a third year running, Fairstone has retained one of the industry’s highest marks of quality, its five-star Defaqto rating for its range of in-house investment solutions.