Greatest feats: Nina Monckton

April 3, 2019

Nina Monckton, chief insight officer at the NHS Business Services Authority, who manages a team based in Newcastle, was recently named Transformation Leader of the Year Award at the globally-recognised Women in IT Awards. Here, she shares the acts she’s been most inspired by

What do you consider to be the greatest feat in business and why?

The shift from physical ownership of a product to digital subscription services for media is something I find revolutionary. I recognise that this has brought some challenges for revenue streams; but what a disrupter. Streaming services such as Amazon Prime and Netflix have given us the ability to access TV and films instantaneously. Streaming services have and will continue to change how industries like music, film and television operate. My son’s band recently released an album through Spotify; with no necessity to sign away rights to a label he simply uploaded his music and it is there for anyone to hear. Streaming has opened up the options for artists about how they share their work with the world.

What is the greatest physical feat you’ve witnessed by an individual and why?

I love dance and I have great respect for dancers because although it looks (as it should) effortless, it is physically and mentally demanding. Misty Copeland exemplifies a great feat in the ballet profession, she was the first African American Female Principal Dancer with the American Ballet Theatre. Misty was performing professionally just over a year after taking her first dance class – most ballet dancers train for years before they are at a standard to perform professionally.

What about by a group or team?

When my children were younger, they attended an all-inclusive after school club called Extratime. The club was established by two mothers who had children with profound special needs, and who struggled to find the same out of school childcare options that other parents could access. My children did not have special needs but were lucky enough to be welcomed into Extratime’s after school and holiday club and experience an environment that reflected the similarities and differences of people in the real world. Being at Extratime helped my children to appreciate diversity. Extratime is still going strong and helping other organisations to provide more inclusive environments for children.

Which demonstration of intelligence/mental strength has most impressed you?

Anyone who is juggling work, family and study at the same time is demonstrating mental strength. Carrying out a qualification when you have competing demands on your time is tough. Passing a qualification requires hard work and determination. I admire people who are willing to take on the challenge to learn, accepting that they might fail some, or all, of the assessments but will still learn something from it.

Which act of generosity has inspired you the most and why?

I am lucky to work with some very generous, community spirited people. There is always an activity going on to raise money for a good cause and I know that many of my colleagues at the NHS Business Services Authority donate their time to support local causes. Continuous, albeit sometimes small, efforts to support others is an admirable quality and I am proud to work for an organisation that actively promotes volunteering schemes.

NHS Business Services Authority
www.nhsbsa.nhs.uk

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