Hindley Circuits is on fire 

February 1, 2018

Daniel O’Mahoney, managing director of Bradley O’Mahoney Public Relations, profiles Cramlington-based Hindley Circuits, which has completed a remarkable first year in business and now has major investment plans

The performance of Hindley Circuits in its first year of trading has been simply breathtaking.

Massive investment at every level has been rewarded with a £2.5 million turnover (financial year ending November 2017). The company is now starting 2018 with an eye-popping £2.6 million order book.

All the more staggering is that little over one year ago, the original company – which had been trading as Opsol Limited – was staring into an abyss following the collapse of its parent company, Ashington-based A-Belco.

Realising the true potential of the business, a team led by Andrew Lapping, Bim Andhu, Chris Pennison and Sarah-Jane Moffat bought the assets from the administrator, Deloitte LLP, in October 2016 and named the new business Hindley Circuits.

Richard Whitehead, who was general manager at Opsol and is now chief executive officer of the new business, says: “The investors realised we had the potential to be a very good business but what was needed was strong leadership, a clear vision and financial investment. In just over a year, that has all been put in place and we have a business that has been galvanised and transformed. One of our investors recently described Hindley as ‘being on fire’.”

He continues: “Much of the credit must go to my near 40-strong team of colleagues, many of whom were with us during our darkest days, but have remained loyal. They are the reason we are so confident that the great start we have made can be built upon so that we fulfil the very ambitious goals set by our investors and the management team.

“The surface mount technology sector is notoriously cut-throat and we will not get involved in price wars. Instead, we’ve positioned ourselves fully in the value added, high-end market, where delivering solutions that help our clients drive down cost, or get to market quicker than their competitors, is a priority. To this end, we are winning contracts on a regular basis with clients that are on the cusp of exciting new product development in specialist, niche markets such as life science, environmental, leisure, security and media.”

Over £500,000 has already been invested in world-class technology and equipment, putting Hindley Circuits on part with companies that are far bigger and longer established.

Richard adds: “Even at this very early stage, we are punching above our weight and this is confirmed by the response from new prospects when we explain our capability and our plans for further investment, which will be on-going.

“This is now a seriously ambitious operation and among the key messages that we need to project is our ability to assist those companies that are committed to onshoring; that we can partner with them from initial design stage through to large-scale manufacture.”

To ensure that it is communicating with clarity and consistency, Hindley Circuits has engaged with Bradley O’Mahoney Public Relations, which is driving forward a regional and national PR campaign and website review during 2018.

Richard says: “We are building something special at Hindley and it is important – now that we have had time to put the building blocks in place – that we strengthen our brand profile and position ourselves very clearly in the market. This is something that cannot be achieved overnight but through a sustained communications programme that demonstrates clear evidence of success and achievement.”

 

Bradley O’Mahoney www.bradleyomahoney.co.uk

 

Hindley Circuits www.hindleycircuits.co.uk

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