Powering marketing in the automotive sector

May 3, 2016

Full service strategic marketing company Horizonworks has built up a strong reputation in the automotive sector and its supply chain, and recently secured a two-year contract to deliver marketing services for the North East Automotive Alliance. North East Times finds out more…

Industry-led cluster group the North East Automotive Alliance (NEAA) is driving its marketing activities forward with the help of Newcastle-based Horizonworks.

The NEAA was established in 2015 to support the sustainable growth of the automotive sector in the North East and it has commissioned Horizonworks to deliver design and creative services to support its strategic objectives. Horizonworks will be producing design and creative work for use on both online platforms and in printed materials and this will aid the alliance in promoting its activities and the strengths of the sector regionally, nationally and internationally.

Horizonworks specialises in full service business-to-business marketing, working with companies across sectors including manufacturing, engineering, healthcare, life sciences, technology and professional services. The firm has a comprehensive understanding of the automotive industry through its work with automotive specialists and supply chain companies.

For example, Horizonworks built a marketing strategy, new brand, website and marketing material for electronic vehicle systems specialist and NEAA member Hyperdrive Innovation, and works with NEAA members such as Billingham-based pump distributor and manufacturer Tomlinson Hall and Washington-headquartered training provider Seta, delivering integrated marketing services including PR and digital marketing.

Horizonworks recently started working with NEAA member Reprotec, a surface repair and protection technologies firm, on delivering its marketing activities, and acts as the marketing division of Vic Young, an award-winning motor dealership and vehicle conversions specialist based in South Shields.

The North East’s automotive sector employs more than 30,000 people directly and impacts a further 141,000, with sales of more than £9.2 billion. The NEAA is already the largest automotive cluster in the UK and is one of the fastest growing in Europe, with more than 130 members including industry giants Nissan and Komatsu, SME component manufacturers and tier one suppliers.

The alliance had much to celebrate when it marked its first anniversary last month with an event at Nissan’s Sunderland plant: it recently achieved Bronze Label status from the European Cluster Excellence Initiative, which benchmarks cluster groups on quality indicators including achievements, recognition and management.

Paul Butler, chief executive officer of the North East Automotive Alliance, said: “Horizonworks is an active NEAA member which counts a number of NEAA members in its client portfolio, and has a comprehensive understanding of the region’s automotive landscape. This, combined with its expertise in marketing for the manufacturing and engineering sectors, and its track record of delivering outstanding creative work, made Horizonworks an excellent choice of marketing partner as we move forward into our second year.”

Samantha Davidson, managing director of Horizonworks, said: “The North East’s automotive sector is thriving and the region is a hive of innovation and technical expertise. The NEAA is a beacon for the industry and we’re very proud to be bringing our marketing expertise to the organisation to support the cluster’s growth.”


Photo: Paul Butler (NEAA) and Samantha Davidson (Horizonworks) at Hyperdrive Innovation 


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