Marketing that goes deeper than the surface

May 27, 2016

Business-to-business marketing specialist Horizonworks has secured a major new client – a company that’s making a big impression on the automotive sector and beyond. North East Times finds out more

Full-service strategic marketing company Horizonworks has a burgeoning reputation for supporting the North East’s growing automotive sector, and the organisations within its orbit.

And now the Newcastle-based firm is making further inroads, having announced that it is working as the outsourced marketing team of Reprotec UK, a fellow member of the North East Automotive Alliance (NEAA).

Established in 1988, Reprotec UK Ltd specialises in providing cost effective, environmentally friendly repair and protection solutions, using resin-based products to protect the fabric of buildings. With clients including Nissan, Mecaplast Group and Unipres, the company has a nationwide reputation for providing repair and protection solutions for flooring, walls and roofs to the automotive sector.

Headquartered in County Durham, Reprotec UK also works in sectors such as food and drink, pharmaceuticals, aerospace, retail, engineering, education, leisure and manufacturing, and has a firm commitment to sustainability – it is the only company in its sector to divert 100 per cent of its waste from landfill.

Horizonworks has been commissioned to bring its business-to-business marketing expertise to support Reprotec UK’s push for further growth, and is supplying services including strategy development, public relations and digital marketing.

A specialist in working with organisations from strategy to delivery and translating technical information into attention-grabbing messages, Horizonworks has extensive experience in the manufacturing and engineering sectors. Its client portfolio includes NEAA member companies such as pump distributor and manufacturer Tomlinson Hall and training provider Seta, and it developed a marketing strategy, brand, website and promotional materials for battery and electronic systems provider Hyperdrive Innovation.

The company also delivers full marketing services to South Shields-based motor dealership and conversions specialist Vic Young, and last month Horizonworks announced a two-year contract that will see it undertake creative and design work for the NEAA.

Commenting on the partnership with Horizonworks, John Holmes, managing director of Reprotec, said: “Reprotec UK has traded for nearly 30 years and although we have successfully worked with a number of major clients during this time, we felt we needed to outsource our marketing as this would assist in our quest to get ‘above the radar’ and allow us to do what we do best as a specialist contractor.

“With this in mind we courted Horizonworks for some time to ensure it would become the right partnership for both of us. To date, it looks very much like we have made the right decision.”

Samantha Davidson, managing director of Horizonworks, added: “Reprotec UK has a formidable reputation across a range of industries and we’re delighted to be working as its outsourced marketing division.

“We’re looking forward to using our specialist marketing expertise and understanding of the manufacturing landscape to help John and the team build Reprotec UK’s profile, expand its client base, reach new markets and achieve its goals.”


Photo: Nick Megson (Reprotec UK), Samantha Davidson (Horizonworks) and John Holmes (Reprotec UK) at Mecaplast Group’s Peterlee site


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