New-look Naylors 

November 1, 2016

Last year saw the rebirth of one of the region’s most well-established property consultancy firms, Naylors.

Prompted by the retirement of its founder, Bill Naylor, in May 2015 and the company’s 25-year anniversary, the firm launched itself into a major transformation, driven by the new managing director, Angus White.

Angus explains: “Our desire was to build on the strengths of the business and the solid reputation built up over the past 25 years, while completely modernising our outlook and making a positive commitment to differentiating ourselves from the increasingly corporate and faceless ‘real estate’ consultancy practices.

“We set about redefining our core values and working together on an alternative and unified approach, which focused on our four central pillars of people, place, ambition and knowledge. From this came our rebrand last Autumn and the rebirth of the business, which has been a huge success. Having set out on this path we realised the need to back this up by bringing on board further specialist knowledge and services to improve and diversify our offer, which has, in turn, led to new contract wins.”

Since the start of this process last May, the firm has made a number of significant appointments, including Phil Steadman, who joined from DTZ in July 2015 as a director to head up the Lease Advisory team, Jon Symonds, who was appointed as non-executive director in October 2015 to drive forward the new business plan, and Gavin Hennessey, who joined as finance manager in February 2016.

Peter Rogerson has also been appointed as a consultant to head up the Rating team and, most recently, Chris Donabie has joined from Cushman & Wakefield as director in Industrial Agency.

Angus adds: “We are, above all, a people business, hence us branding ourselves as ‘commercial property people’. These strategic new appointments have really strengthened our senior team and will enable us to continue to deliver the best possible results for our clients. We wanted to position ourselves as an approachable, friendly team and bring a fresh, dynamic approach to the property market, and I believe we have done this.”

The shake-up has seen the firm win a number of new clients, including Gateshead Council, Redcar & Cleveland Council, Luxury Leisure, Metnor, Brewin Dolphin and North East England Chamber of Commerce. Last year, Naylor’s agency team secured new occupiers for over 1.2m sq ft of commercial space throughout the North East.

The firm has also confirmed a number of major new instructions including Citrus Durham’s 2m sq ft industrial and logistics development, Integra 61, Siglion’s Vaux development, Kames Capital’s Newburn Riverside scheme, UK Land Estates’ Dukesway Central on Team Valley and the management of the St Nicholas Building and the Stamp Exchange in Newcastle city centre.

Angus concludes: “The last 12 months have been a very exciting chapter for Naylors but we see this as being only the start. We now have a very strong team and are able to offer a level of unrivalled expertise.

“We are now looking to raise further awareness of our non-agency departments, particularly our property management, facilities management, building consultancy and rating services.”

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My North East: Sarah Hall