New partnership takes flight 

September 1, 2020

Newcastle Eagles are teaming up with a North East college to provide young people with guidance and inspiration from the best business brains in the region

An exclusive, innovative, real-life enterprise challenge has been introduced to students thanks to a collaboration between the region’s leading basketball club and Gateshead College.

The Gateshead College Sports Enterprise Challenge is a five-week scheme designed to develop young people’s business skills, including planning, marketing, budgeting and staffing.

The programme, which is open to business students at the college, includes expertly guided workshops that prepare students in the art of business plans and project management, readying them to undertake the delivery of an event during a Newcastle Eagles game at the team’s home court, Sport Central, in Newcastle.

Participants also develop their skills in media management, including organising press interviews with players, promotions and event organisation and implementation.

Paul Blake, managing director of Newcastle Eagles, says: “Inspiring and developing skills in young people is at the centre of what we do at the Eagles and across the work of our foundation. By working together with Gateshead College we have been able to provide opportunities with this programme as well as provide valuable experience to students of other disciplines at our game nights and across the business of our club.”

The success of the scheme has encouraged Gateshead College and the Newcastle Eagles to create a more detailed year-long course to allow practical experience at more events and the opportunity for students to develop further skills and experience. This is set to launch this school year.

The relationship between the college and the club has also led to a number of students being chosen to further their work experience after completion of the programme.

Gateshead College’s principal and chief executive, Judith Doyle, adds: “This programme perfectly demonstrates what is different about learning with us. The Sports Enterprise Challenge, along with many of our other schemes, provides learners with exposure to the region’s most successful business people, allowing students to be mentored, inspired and learn first hand how to forge a career in their chosen industries.

“By teaming up with the region’s leading sports clubs we can offer insight into the breadth of roles within the sports industry. It broadens horizons and promotes the reality that the industry is not exclusive to athletes, but also provides opportunities for many other well-paid and high-profile careers.”

Gateshead College
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