December 7, 2018
Tell us what an average work day at The Social Co. involves?
KANE: There is no such thing as an average day where our clients are involved. We work with clients across all business sectors which makes every day different. This is what we love though and is the reason our team is so diverse. We have a team of specialists in every field from videography and animation to paid advertising and social media management. In the fast-paced world of social media, daily changes to platforms mean we constantly have to adapt and overcome challenges. Each day is different, which is why our team genuinely enjoy coming into work on a morning.
How has 2018 been for The Social Co.?
PHIL: This was a huge year for The Social Co. Like any business, we set targets at the beginning of the year and I can safely say not only have we achieved what we set out to do but went way beyond expectations. That success is attributed to the team we have built and looks forward to growing in the new year.
What’s been this year’s highlight?
KANE: For me personally there have been many highlights, from running regular social media campaigns for licensed outlets of Audi to our media team shooting television commercials for our clients and taxi giants Blueline Group. As part of our social campaigns, we’ve also had the pleasure of working with the likes of Sting, Lee Westwood, The Kaiser Chiefs, Jeremy Kyle and Jonathan Edwards which has been amazing. All experiences we will never forget.
What does the future hold for social media advertising in general?
PHIL: With more and more businesses experiencing success by using social media effectively, the marketplace is only going to get bigger. When done correctly, social media is by far the most effective and traceable way to advertise which is why more and more businesses are seeking professional help from agencies who can not only run their campaigns, but also manage and create high quality content for their brand which achieves the desired results.
What direction do you see The Social Co. heading in 2019?
PHIL: I think with setting targets, it’s always important you remain realistic, especially in the short term. After the success of 2018, we see 2019 as a key year for us to build on what we’ve achieved and grow the business further. With expansion into a second office in the pipeline for early next year, we’ll be creating jobs and opportunities for more talented individuals, of which there are plenty here in the North East.