Perfect partnership   

September 1, 2018

Troocost builds its name in the utilities sector as it signs three-year sponsorship deal with Darlington Mowden Park RFC

Following a successful first eight months, business energy benchmarker Troocost is continuing to shake up the utilities sector with its fairer and transparent approach to pricing. But the company is also making a name for itself in other ways – as Darlington Mowden Park RFC’s new shirt sponsors.

The sponsorship comes on the back of a successful period of growth for Troocost as it continues to build its client base within the SME market across the UK. With over 1200 customers signed up to the platform to date, the business has ambitious plans to double in size over the next 12 months. In staying ‘troo’ to its name, the success of the company is credited for a clearer approach to energy pricing, providing businesses with quotes direct from suppliers via their free, online benchmarking tool, without any of the hidden fees typically added by brokers. The result is up to 30 per cent of savings for the average Troocost customer on their energy renewals.

Mowden Park RFC was founded in 1950 and are ambassadors of professional and semi-professional rugby for men, women and children of all ages and abilities. Based at the Northern Echo Arena in Darlington, the club is now one of the largest across the North of England and plays an important role in bringing the local community together. In 2015 the club’s core values were extended to form the Mowden Park Community Scheme which through sport, ambassadors and good-cause partnerships, engages over 100,000 people across the North East through impactful projects and CSR initiatives.

Andrew Richardson, chief executive of Troocost, is an avid rugby fan and believes the three-year sponsorship agreement between his company and the club highlights an important relationship between business, sport and the community and the value collaborative partnerships bring to the region.

“Sport plays a vital role within our local communities, not only supporting the economy and local business, but also in raising the profile of the region,” he says. “It’s true to say that sport is very much part of the fabric of the North East and it is with the support and collaboration of local businesses that those benefits are truly amplified, bringing the region closer together and, in many ways, enabling it to be more enterprising, too.

“As a key part of the heritage of the North East, clubs like Mowden Park play an important role in the community, going far beyond 80 minutes on a Saturday afternoon, and we are very honoured to have the opportunity to support them.

“Both Darlington Mowden Park RFC and Troocost are on similar journeys; both are hungry for success, very ambitious and want to do things the right way, so for us it felt like the perfect partnership.”

Lee Rust, managing director at Darlington Mowden Park RFC, adds:

“The support we receive from our sponsors and partners is integral to the commercial success of the club. We work very hard to ensure that all of the local businesses we work with benefit from being a part of both the club itself and our network of sponsors.

“We are delighted to welcome Troocost as a new sponsor this year. They are a company whose values align well with our own and they have really bought into the long-term vision we have here at the club. We look forward to working with them for many years to come.”


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