April 4, 2017
Strategic growth is a key objective for land, business and property group George F. White, with the business focused on developing its range of services across several key sectors.
The group’s planning and development and energy teams in particular have continued to expand and the business has recently made a number of senior appointments, most notably a new operations director for the group and a regional operations manager for GFW Letting, the group’s letting agency, which operates as a separate entity.
Sally Hart, previously head of communications at the group, has been promoted to operations director, where she will steer the performance and delivery within the George F. White business.
Her role involves setting growth objectives across every arm of the business, including GFW Letting, and pushing forward the overall growth strategy.
Donna Cheney has been recruited as GFW Letting’s regional operations manager, bringing extensive experience in the residential letting sector.
Donna will mainly focus on building and developing the established letting business to help meet the agency’s five-year performance and revenue targets.
“The George F. White Group puts its clients and its people at the heart of everything it does and the team is always committed to
delivering high quality professional work, whatever their discipline,” says Robyn Peat, managing partner.
“Our ethos has provided the ideal environment for the team to grow as individuals and lead as members of the senior management team. It has enabled Sally to rise up through the ranks and helped us to attract a high calibre professional in Donna.”
The business has continued to grow and evolve since it was established nearly 40 years ago, opening GFW Letting in 2013. Following successful growth, George F. White is now a multi-disciplined and diverse consultancy that employs more than 120 people in eight locations from the Scottish Borders down to North Lincolnshire.
A key element of Sally’s role is focused on identifying and delivering opportunities for growth, including revenue sources, people and new geographical areas. Employing high calibre individuals with specialist skill sets in George F. White’s key sectors is a priority and Sally will spearhead recruitment drives across the business, both from internal development and bringing in external expertise to bolster areas of the team where needed.
“My position is very commercially focused as I steer the overall operation and performance of the George F. White business,” says Sally.
“I believe a key aspect of driving growth successfully is down to the values and environment that companies create for their employees, to shape their development and help them achieve their career goals.
“The George F. White Group provides genuine opportunities for development which is vital within a workplace. It is important that leaders want their people to reach their full professional and personal potential. This, in turn, helps businesses to expand and grow year after year.”
She adds: “2017 is about consolidating recent growth in our key regions – Scotland, Northumberland, Durham and Yorkshire – and securing a bigger share of the market in up-and-coming areas for us, including Tyne and Wear. It really is shaping up to be a hugely challenging but exciting and evolving year.”