Smashing year for Glass Digital

December 7, 2018

Bridie Gallagher, managing director of Glass Digital, reflects on a successful year for the digital marketing agency

In August 10, we moved the Glass Digital team out of our old premises in the West End of Newcastle and into a new office complex in the Ouseburn valley.

2018 has been the best and biggest year for us so far, and we had grown out of our old office space in every way, so moving to a bigger and more modern premises in the creative hub of Newcastle made total sense.

The move marked a new chapter for us, but it’s only been possible thanks to the continued hard work and determination of our team. Glass Digital is still a relatively young company, having been established in 2014, but we’re so proud of how the business is growing.

This year alone, we’ve recruited seven new faces who have helped to strengthen our incredibly talented team. It’s because of our fantastic employees and colleagues that we’re able to deliver an array of digital marketing services to such a high standard, so we’re careful to choose the perfect person for every vacancy we have, and that has been one of the keys to our success so far.

One of the main ways we measure our success is through our retention rate and, in 2018, we’ve been incredibly proud to retain 85 per cent of our clients. This is largely due to our transparency principle, which means clients can see exactly where their money is being spent. Our overall client base has actually grown by 29 per cent and our revenue has increased by 21 per cent. We’re very excited to have seen growth across all of our services and are confident all of our hard work will ensure that it’s sustainable.

We’ve put a great deal of work into expanding the range of services we offer this year, too. For example, we had long toyed with the idea of bringing affiliate marketing into the mix, so we finally took the leap and hired an affiliate marketing manager who had seen success in a similar role elsewhere. This was ideal for us, and our clients — both old and new — have responded very positively to being offered a new marketing channel by an expert who understands it inside and out.

Another huge move for us has been the acquisition of biddible, which happened at the beginning of November. We had partnered with the dedicated paid search agency for a number of years, with biddible providing a selection of our clients with pay per click marketing. So, when the opportunity to acquire the company was presented to us, it was a no brainer. It’s great that we now have an experienced PPC team in- house and we’re looking forward to developing that side of the business in a similar way to all the other departments.

Now that we’re offering more services in-house, we’ve been able to take on additional clients, as well as upsell to those we have an existing relationship with. In the past year, we’ve secured business from fantastic companies, including subsidiaries of Glen Dimplex, GSF Car Parts, Lending Works, and Odds Monkey. So we can’t wait to see what 2019 might have in store.

As you might have gathered, I’m incredibly proud of the talented team we’ve been able to build, which is why we’ve really focused on making their working lives easier and more enjoyable this year. Our first step was to implement a flexible working policy, so everyone can come into the office any time between 8am and 10am. Staff can also work from home one day a week — and two days a week during the winter. Having a healthy work-life balance is so important, and we’re trying to encourage that among our employees.

Earlier this year, we also decided to provide our employees with a monthly recreational budget that can be spent on work nights out, desk decorations, or anything else that will make their working lives more fun. People have spent their budgets on everything from escape rooms to meals out, and it’s definitely led to more socialising outside of work, which encourages more collaboration within the office. It’s great to see. As far as where we want to go next, we’ve had a very exciting few months, and we’re looking forward to continuing as we are. Glass Digital will continue to grow, and we’ll be looking to take over another floor of our office block as early as the first quarter of 2019. We’re incredibly proud of how much we’ve achieved in four short years, and we’re all excited to see where we are this time next year. We’re very confident that things are only going to get bigger and better.

Glass Digital

*Advertising feature.

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