Snowdogs will be sponsors’ best (ever) friend

February 1, 2016

Managing director Daniel O’Mahoney reveals why Bradley O’Mahoney Public Relations is marking its 25th anniversary by supporting St Oswald’s Hospice

As part of its 25th anniversary, Bradley O’Mahoney Public Relations is putting its full support behind St Oswald’s Hospice, Newcastle.

In particular, the company will support an awareness campaign to encourage the region’s business community to embrace the amazing Great North Snowdogs project; something which is destined to capture the imagination during 2016.

As this is such a special year for us, we wanted to show our thanks and appreciation to the region in which we have received such fabulous support over the years.

This is the place my parents decided to settle when they came to England from the Republic of Ireland. I was a child at the time and now I call the North East ‘home’.

The company’s 25th anniversary is a time of reflection as well as celebration and we wanted to show our support for the region by providing our resource and expertise to St Oswald’s for the period of the unique and truly exciting Snowdogs project.

For ten weeks during autumn and winter 2016, the North East’s streets, parks and open spaces will become home to a series of individually designed Snowdog sculptures, painted by both well-known and undiscovered artists.

This will result in a sculpture trail, sponsored by businesses and individuals, which showcases the rich cultural offer and wealth of artistic talent in the area.

Local people will become ‘tourists in their own city’ with a trail map and dedicated app which will lead them from popular tourist destinations to lesser known areas of Tyne and Wear. Once the trail ends, the sculptures will be auctioned at a glittering event in December 2016, to raise funds for St Oswald’s Hospice Children’s Service.

Confirmed sponsors so far include Presenting Partners, Tyne and Wear Metro, Sanderson Young, Sunderland Bid, Sage Gateshead, Barbour, Gateshead College, The Bridges and The Biscuit Factory.

Jane Hogan, Great North Snowdogs project lead, says: “The trail will present unparalleled marketing opportunities for sponsors.

“Having looked at the experiences of other parts of the UK where similar projects have taken place, we fully expect the public to take part in their tens of thousands. This, in turn, will offer those companies that take up sponsorship a unique opportunity to grow their customer base.

“For example, in 2013, Gromit Unleashed saw 1.18 million visitors to Bristol over a ten-week period, of which 900,000 visited specifically to see the Gromit sculptures. Elsewhere, in 2014, Southampton Art Gallery recorded a 35 per cent increase in visitors during the Go! Rhinos trail compared to the same period the previous year.”

To find out more about Great North Snowdogs, contact Jane Hogan on 0191 285 0063, ext 207. You can also visit: or follow on Twitter@great_snowdogs or Facebook/greatnorthsnowdogs