January 3, 2020
wishforit is a brand new global wishlist website and app that allows consumers to shop and share gift ideas through one comprehensive platform. Trina Scott-Priestley, founder of Swishforit (pictured) would like the brand to become as widely used and recognised as other social media apps, including Pinterest and Instagram. Keen to ensure the site and software are working smoothly before initiating a marketing campaign, Swishforit was not advertised to the public. However, within the first 24 hours of launching, the site had acquired 200 account registrations. Earlier this year, Trina met with Scaleup North East advisor Craig Huntingdon to discuss the programme’s support in more detail and address future goals for the site. Trina says: “The help has been invaluable, from business guidance and contacts, as well as valuable funding. I have received support on every level from finance to trademarks to software development. I am so grateful I heard about scale up at an early stage.” With an ambitious, high growth business model in mind, Trina was keen to leverage a support network from an early stage. Future plans for Swishforit include significantly marketing the platform and eventually becoming an established brand that drives change in the way people shop. Recalling his first impressions of the platform, Craig Huntingdon says: “It was immediately obvious that Swishforit had huge potential to scale quickly following its launch and as such, Trina needed support across a number of key areas. Envisaging what the business may need while rapidly scaling was the major focus alongside ensuring Trina had a trusted partner with whom she could share ideas, challenges and frustrations in lieu of a management team at such an early stage.” In addition to offering more convenience to the consumer shopping experience, Swishforit aims to aid retailers with higher conversions, enabling them to maximise the benefit of their marketing efforts. For many brands, customers may see desirable products before a genuine need to purchase. As a result, the platform will help retailers secure themselves in the shopper’s mind, not only at the point of discovery but through the purchasing journey to the point where there is a need to buy. Plans for 2020 include adding a Swishforit service to retailers that can be installed as a button onto their websites, allowing their customer to take advantage of the service from source and create an enhanced shopping experience. RTC North is delivering Scaleup North East in conjunction with the North East Local Enterprise Partnership (LEP) and is part-funded by the European Regional Development Fund (ERDF). The programme is aimed at supporting North East-based businesses that can demonstrate both the hunger and the potential to achieve high levels of growth.
Scaleup North East works with businesses that can demonstrate both the hunger and the potential to achieve high levels of growth. You receive access and support to an influential scaleup community, funding advice and support, specialised events to help you learn and develop new skills, and access to specialist providers with a proven track record of working with scaleup businesses.
RTC North/Scaleup North East
Is your business looking to achieve high levels of growth? Join the Scaleup North East community and be partnered with people who can provide support and expertise in the specific areas where you need it.
0191 516 4400
– Advertising feature –