Taking on the world

March 5, 2019

Businesses in South Tyneside are exploring overseas markets, with support from South Tyneside Council

Cottam Brush Ltd is one of the companies that has taken advantage of support from South Tyneside Council, as it looks to expand its industrial brush products into China. The family-owned business already has a foot in the door, as it provides tailored design services to the Asian market. Cottam Brush Ltd’s export plans include increasing sales via e-commerce platform Taobao, as well as developing a presence on Amazon and selling via its own website.

The company, which is based at Monkton Business Park in Hebburn, accessed support through the council’s Invest South Tyneside Export
Growth Programme and the Department for International Trade.

Cottam Brush Ltd director Alan Crook (pictured), says: “With this financial support, we are able to implement our plans to increase consumer sales in the Chinese market by rolling out fulfilment activities.

“For design sales, we are investing in market research to identify our customer base and we will be spending some time out on the ground
in China building relationships and our brand. Ultimately, we expect to employ additional staff in our Hebburn facility, and out in China.”

Tyneside Nutrition supplies natural additives which reduce antibiotic use in animal feed. From its head office in South Shields, the company supplies the UK market and has distribution agreements in Nigeria, Ghana, Kenya, India, Thailand and Myanmar.

Having recently restructured part of the organisation so that it can access the European market, managing director William Stuart comments: “Until recently, we were unable to trade in the EU due to a trademark issue; however now we are all set up with Tyneside Nutrition and have no limitations.

“Our key markets to champion are France, Germany, Spain and Poland. We will be utilising the funding to attend worldwide exhibitions, where we will be negotiating distribution agreements with key customers.”

Other companies that are benefitting from the financial assistance from the Invest South Tyneside Export Growth Programme are Katy Sue Designs and TSG Marine.

Sue Balfour, managing director at Katy Sue Designs, which exports award-winning silicone cake moulds to 50 countries, also received support.

“In January, we were able to exhibit with our innovative products at Creativation in Arizona. It is one of the world’s best trade shows in the craft and cake market, and being accepted onto the Export Growth Programme enabled us to attend and raise the profile of the business in one of our key markets, the USA,” says Sue.

South Tyneside Council
Invest South Tyneside’s Export Growth Programme supports businesses in the borough to identify overseas markets which will enable sustainable growth within their business.
For more information, visit: www.investsouthtyneside.com.

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