The language of success

June 2, 2016

Daniel O’Mahoney, managing director of Bradley O’Mahoney Public Relations, highlights a Northumberland company exporting its services across the globe

It is perhaps ironic that nestling in the Northumberland countryside and far from the madding crowd is a company whose strap line is ‘helping the world to communicate’.

That is exactly what Eclipse Translations does, with its specialist language skills in demand in over 120 countries.

It is a great story and it is fantastic that the region has such a specialist, outward facing business that is consistently sending a powerful message about its own brand across the world and, by association, also highlights Northumberland and the North East to a global audience.

Based in Alnwick, Eclipse Translations employs more than 30 staff and is part of the RWS Group, one of the top ten language providers in the world.

It offers specialist support in more than 150 languages, with its key services being translation, interpreting, localisation, subtitling and voiceovers. Key sectors include chemical, pharmaceutical, legal, financial services, defence, manufacturing, government and energy.

In 2015, Eclipse Translations received one of the most prized accolades in the UK corporate sector when, as part of RWS, it achieved the Queen’s Award for Enterprise for its contribution to exports. Also, last year, it won the mid-size British company category in the annual Golden Bridge Awards, organised by the Belgian and Luxembourg Chamber of Commerce.

While the company is successful at winning new contracts and with organic growth within existing clients being strong, the team recognises the need to continually reinforce its position in its key markets.

Stuart Carter, managing director, says: “We have a very talented and committed team of people who support a vast range of clients. In addition to linguistic demands, projects can be technically challenging, so it is critically important we have the right processes, technologies and approach to add value when working with teams within organisations to deliver projects on time and to budget.

“It is essential that both existing and potential clients understand the measures we put in place to provide a truly top quality service and how we differentiate ourselves in the market, and it is for this reason that we work alongside Bradley O’Mahoney Public Relations. At Eclipse Translations we concentrate on our core skills and realise the benefit of having an external resource that is focused on ensuring we communicate on a consistent basis with the market.

“The first point of contact for a prospective client is very often our website and it is important that, in addition to the general information on our areas of expertise, we provide regular, insightful comment and opinion on industry issues that project the personality and culture of our business.

“Furthermore, we realise the importance of communicating proactively with our comprehensive client base to build brand awareness and to stimulate interest in our full breadth of services and expertise. To enable this to happen we have developed an e-newsletter which is distributed on a regular basis.”

Bradley O’Mahoney Public Relations is called upon to provide an external marketing resource with much of its activity being the identification, research and generation of written and visual content for blogs and the e-newsletter. Given that Eclipse Translations is in the languages business, it is all the more important that the content is of the highest quality and that it is of genuine value for the reader.

Eclipse Translations has rightly identified that having a voice in a crowded marketplace is important but all the more critical is that it needs to be stimulating and encourages engagement with the reader.

 Photo: Stuart Carter with some of the Eclipse Translations team



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