July 19, 2019
As a business entrepreneur, having a steadfast belief in your ability is absolutely essential. It is also crucial, however, to marry confidence with tangible results.
So when Ben Maughan describes Epic Social as the “undisputed king of social media,” the former Durham School pupil is quick to justify his bold claim.
“We are the best in the North East in every single area, hands down,” he says.
“Other social media advertising agencies only care about likes and shares and don’t think about revenue; we are a results-driven business.”
As he talks, Ben speaks of an unquenchable thirst to see the Chester-le-Street social media advertising agency continue its growth and development.
The business helps brands maximise the impact of digital marketing activities, partnering clients to reach their goals through services including social media advertising, video production, creative content and influencer marketing.
Its work is built around three main pillars – strategy, creative and distribution – the first of which, says Ben, sets it apart.
Epic Social’s strategy division works closely with clients to create and define a social media plan tailored to their needs, which uses research trends, industry statistics, competitor analysis and advanced reporting to deliver results.
“We really understand brand awareness and have data analysts working on strategies for clients and have the best, most advanced tools to research a campaign,” says Ben, who was named Start-Up Director of the Year at the Institute of Directors’ Yorkshire and North East Awards in early July.
“Additionally,” he continues, “we’ve probably spent £100,000 in recent months on new equipment, which means we now have some of the best cameras and drones that money can buy.
Ben reveals that Epic Social is pushing on with plans to move into larger Newcastle headquarters to further strengthen operations.
In time, the ambitious managing director says he would like to complement the business’ North East base with international hubs in places such as New York to broaden its global reach.
Another area where Ben says his company sets itself apart is its staff.
“I’ve recruited an incredibly talented team and made a huge investment in their learning and development,” he says.
“Our average age is 24 and we’re giving young people a future in a sector they want to work in. “As a business, we are in a very good place in terms of growth, we are constantly innovating, and our revenues are increasing every quarter.
“We are a social media powerhouse.”