10 Questions: Darren Jobling

April 6, 2016

As COO of Eutechnyx, Darren Jobling helped build one of the world’s largest independent developers, specialising in racing and driving games. He established ZeroLight in 2014, aiming to revolutionise the car-buying experience by creating digital showrooms for leading car manufacturers.

What was your first break in business?

My brother, Brian Jobling, started Zeppelin Games in 1987 [later becoming Eutechnyx] and in 1989, he published Kenny Dalglish Soccer Manager, which became the bestselling computer game in the UK. At the time, I was working in London with industrial gas manufacturer, Air Products, on a fast-track graduate scheme. Brian then made me an offer I couldn’t refuse to come on board at Zeppelin Games.

What did you want to be growing up?

As a youngster, my thinking was dominated by making money. I researched which profession was the most lucrative and decided that dentistry was the career for me. However, time spent in the university’s dissection lab soon changed my mind.

What made you set up your own business?

After 25 brilliant years with Zeppelin Games and then Eutechnyx, I was ready to take on a new challenge. I had an extremely talented team, established relationships with major motor manufacturers and world-leading technology. Jaguar was looking for new ideas to launch its groundbreaking F-Type model at the Paris Motor Show. And ZeroLight was born.

What is your company’s mission?

To revolutionise the car purchasing process.

How do you get the best out of your team/staff?

I believe that you realise a person’s true potential by focusing on their strengths and less on their weaknesses. It’s better to refine, build and reinforce what makes each individual stand out. That way, you can encourage your colleagues to be a world leader in what they do.

What has been your career highlight?

Establishing ZeroLight in 2014. Within 12 months we were recognised as one of the top start-ups in the UK, having signed landmark deals with Audi, Jaguar Land Rover and Pagani – with more in the pipeline.

What has been your biggest challenge?

ZeroLight is providing a new solution into what has been, up until now, a very traditional marketplace and persuading large conglomerates to embrace a new technology can be a long process.

Who or what inspires you?

The R&D produced by the ZeroLight team never fails to inspire me and such innovation is fuelled by maintaining the right company culture. Positive people with a ‘can do’ attitude radiate through the company.

What are your company’s short and long-term goals?

Short term, ZeroLight wants to revolutionise the way people buy cars by delivering a consistent, high-quality, omni-channel solution throughout the entire customer-focused journey. Longer term we aim to grow the ZeroLight platform within the visualisation industry as a whole, attracting the best and brightest minds from around the world and developing further our identity as a great company to work for.

How do you achieve a good work/life balance?

I have a 20-point plan of personal and professional goals that I carry around in my wallet and measure my own performance against every year. If you don’t have a plan, how will you ever know if you’re really moving forward?


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