Acquisition milestone strengthens Perspective’s growth outlook

March 7, 2022

Momentum is everything in business. And nowhere is that maxim being better played out than at Perspective Financial Group. The firm, which has major operations in the North East, is targeting further market expansion through a number of acquisitions that will include its 50th deal. Here, Steven Hugill hears from Perspective chief executive Ian Wilkinson on its future plans.

A financial planning firm’s “Best years are still to come” as it presses on with expansion plans, its boss has told North East Times.

Ian Wilkinson, chief executive at Perspective Financial Group, says new acquisitions are paving the way for an “exciting growth journey”.

As North East Times went to print, the rapidly- expanding business was expecting to conclude a number of deals for firms based across the UK – which will include a landmark 50th acquisition.

And Ian says such is the company’s momentum that he expects it to open up to ten further offices by the end of 2022.

Perspective, which has run major operations in the North East for more than 35 years, including time under its former name Rutherford Wilkinson, has grown significantly over the last two years following major capital injection from CBPE Capital LLP in late 2019.

In the period since CBPE’s financial commitment, Perspective has acquired a raft of firms including Warwickshire’s Beanland Financial Services and Canterbury’s St Lawrence Investment & Pension Solutions, as well as companies in Wiltshire, Warrington, Oxfordshire and Bury, which have helped add more than £1 billion assets under management.

Furthermore, they have lifted Perspective’s headcount to well in excess of 250 staff.

However, Ian says the company, which has offices in Newcastle and Darlington, is focused on further extending its reach.

He says: “It has been an exceptionally busy time for us, and I am delighted by the progress we’ve made.

“We have a very clear sense of direction, are delivering at pace and constantly innovating.

“And I’m quite certain the best years are still to come.

“We have our biggest ever pipeline of acquisitions, meaning we are likely to open another five to ten local offices by the end of 2022.”

A key facet in Perspective’s ongoing success, says Ian, is absolute dedication to a ‘clients come first, and we come second’ approach, which he says is proving a compelling proposition both for its existing 23,000 clients and those coming from recently-acquired firms, with average client retention rates exceeding 95 per cent.

He says: “We are a grounded firm, and we offer clients value for money through being professional, efficient, maintaining a low cost-base and investing in best-in-class technology and cybersecurity.

“And our whole-of-market approach provides clients with advice that serves their best interests.

“Against a backdrop of increasing demand for ethical and ESG funds among clients, and rising concerns about inflation and relatively low interest rates, which will inevitably erode the real value of cash holdings, we are setting the standard of excellence for financial planning as a profession.

“This professionalism is also proving very relevant for owners of smaller, established financial planning firms who are at, or near, the point they wish to retire, and are genuinely seeking a successful future for their firm, clients and staff.

“We have excellent career opportunities for great people at all levels who want to be part of our exciting journey”

– Ian Wilkinson

“They comment that we stand out because we truly believe and deliver ‘clients come first’, rather than just saying the words.

“We are very often the acquirer of choice and continue to seek further good opportunities.

“They see the combination of retaining their local office and staff where appropriate, lifting some of the compliance burden from their shoulders and access to the resources and security of a larger organisation as very attractive.”

And Ian says this reputation leaves Perspective well placed to grow, which, in turn, will create more employment opportunities.

He says: “We are a very scalable business and see significant opportunities ahead, given the strong and growing demand from individuals of all ages for bespoke and reliable advice about their finances including pensions, tax efficient savings, long-term care funding, investment management, protection, equity release and mortgages.”

He adds: “And what it means too is that we continue to attract, develop and retain some of the best talent in the sector.

“We have excellent career opportunities for great people at all levels who want to be part of our exciting journey.”

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