Opinion: 3 social media tips small businesses can’t afford to forget

Rachel Cooper shares her top tips for using social media marketing in your small business

Social media is the ultimate form of modern day communication but many independent businesses and SMEs have little to no experience of using it. Sure, they may have Facebook to keep up to date with school friends and ex colleagues, but when it comes to marketing their business online, they get totally lost. The same question is always asked, ‘I have so little time, where do I start and how can I make the most of it?’ Sound familiar? Here are 3 tips you can’t afford to forget:


When speaking to clients, most have the same issue: ‘Well, I do have Twitter for my business, but I just never have the time to use it properly’. Fear not, there are tools out there to help you. My favourite is Hootsuite, in fact, it’s an absolute godsend.

Hootsuite is a management platform that allows you to script posts, and then schedule them, meaning you can go about your day as normal knowing your social media posts are covered.

Being organised is everything, especially if you’re already time constrained (which I bet you are). Spending just one hour scheduling posts for a full week should be all the time you need. Best of all, Hootsuite’s basic package is free and excellent for those without a big budget!

Check them out here: https://hootsuite.com

A picture speaks a thousand words

When sharing content across social media channels such as Twitter, Facebook, Instagram and LinkedIn, it’s more effective to use a great image than just text. Social media is becoming increasingly more visual, with posts that use images having significantly higher engagement levels.

Make sure you get into the habit of posting visual content; this could be photos, images, videos, gifs, quotes (the list goes on), basically, absolutely anything that can instantly grab your audiences’ attention and get them engaged. Images tend to get higher engagement but on the other hand, videos get a higher organic reach; especially on Facebook as it’s become a video first platform.

According to recent studies, when people hear information they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, they retain 65% of the information three days later. Also, don’t be afraid to recycle images that you’ve previously used, especially if they’ve gained high engagement in the past.

Call to action

Many posts I come across can be really great – they’re visual, entertaining, sometimes funny, but at times, they lack the one thing that could secure them a sale – they don’t tell you what to do! Basic call to actions are ways to give direction to your audience to tell them exactly what you want them to do. This can be as simple as directing them to your website, asking them to get in touch or to visit you at an upcoming event. Sounds simple right, but you’d be surprised by how many businesses fail to do this.

The psychology behind this is that call to actions are designed to provoke an immediate response. The key success is giving your audience a real need to engage in your post, from tagging their friend to buying from you, and quickly.

Bayswater Marketing