If I was down to my last dollar, I’d spend it on public relations – Bill Gates
Now Bill is clearly a wise man! Here are some reasons he’d put his precious last dollar into a PR campaign:
It raises awareness of your company
You could have the best product or service in the universe, but if no one knows about it, you’re not going to sell any!
It helps tell your story
People don’t buy what you do, they buy why you do it. PR helps tell your story and explain why you do it.
It builds Emotional Selling Points
As well as helping convey USPs, PR can help build in ESPs which help build brand loyalty.
It’s vital for communication
It’s not just your clients you need to communicate to. PR helps nurture understanding between all stakeholders.
It can change attitudes and perceptions
After all they say, there is no truth, only perception!
It can be more cost-effective
It’s much cheaper than advertising and also has that added credibility.
It helps drive traffic to your website
PR is a great tool for helping with Search Engine Optimisation. You can build in key words and a lot of news sites have high page rankings to link back to your website.
It can lead to other opportunities
Recruitment, sponsorship, award nominations and even new business can all be the product of a successful PR campaign.