Ideas: Is it worth it?

One of the hardest things about starting a new business is working out how much to charge for your products and services.

When I started organising Newcastle Startup Week, I knew I had to keep our ticket prices as low as possible because:

  • It was a brand new event with no track record of anything similar in the region
  • No-one has ever done a 5-day, citywide and multi-venue ‘Startup Week’ in the UK let alone Newcastle and we wanted to make sure each day was full (it was)
  • I wanted to attract people who might still just be at the idea stage, who wouldn’t normally go to a ‘business conference’, or for who price might be a barrier
  • The event wasn’t about making lots of money it was about making an IMPACT!

As such, ‘Super Early Bird’ tickets went on sale in March for the ridiculously low price of just £20 which many of you bought (thank you)! I then increased the price to £40 and then £60 per person (which is still amazing value for what was on offer).

I think this was the right strategy to take as it really was a brilliant event, feedback from delegates, speakers and sponsors has been amazing and I exceeded my personal target of 500 people by attracting over 600 delegates across the week!

We’ll be announcing dates and start selling tickets for ‘Newcastle Startup Week 2018’ very soon but in the meantime, I’d love to see you at my 1-day ‘Newcastle Scaleup Summit‘ event at the Live Theatre on Thursday 23 November.

Tickets are just £100 (+ booking fee) from Friday afternoon (1st September), then £120 on 1st October and £140 on 1st November.

As usual, I REALLY don’t want people to pay more than you have to so don’t forget to buy your ticket asap by clicking on the link below…

Cheers, Paul