The app revolutionising mental health in the digital age

Designed by entrepreneurial duo Emma Reilly and Lizzy Hodcroft, Myndr is a digital platform which allows people to make personalised action plans to a wide range of problems which affect mental wellness

Powered by anonymous peer-to-peer learning, the platform includes topics ranging from overcoming anxiety and getting out of debt to improving motivation.

“You’ll be able to combine other users’ suggestions with partner content, including clinically proven courses, podcasts and video interviews,” Reilly and Hodcroft promise.

The idea of a business merging tech and mental health came from Reilly and Hodcroft’s personal experiences with mental health struggles. “We know the poor state of our current mental health system is leaving people struggling” they say when talking about the social impact situated at the core of Myndr.

“The average time for talking therapy in the UK is 10 months. We’re helping to bring mental health care directly to the user at the very moment they need it.”

As mental health care benefactors themselves, making Myndr instant, personal and tailored to every user’s needs was a fundamental goal they refused to sacrifice, despite difficulties.

Although fortunate to have had incredible support from so many individuals and companies who truly believe in Myndr’s scope, Reilly and Hodcroft still struggle with the stigma and misunderstanding around mental health.

“We’ve had to spend a lot of time conveying that mental wellness is more than just anxiety and depression and that it effects everybody!”

Aside from struggling with starting meaningful conversations on their business’ focus, the duo was also faced with significant challenges in terms of finding the right investors who believed in their vision without requiring a tech member on the app’s team. Despite facing setbacks in their development as a company, Reilly and Hodcroft were inspired to keep going by female entrepreneurs like Kelly Hoppen and the ladies at North East spaces TusPark and Proto. Through Myndr, the duo hopes they, in turn, will encourage other women to push through and follow their dreams.

Fortunately, though, these challenges have been far overshadowed by the great responses the app has received so far. “We’ve had a lot of interest from companies looking to provide Myndr to their staff – it’s fully anonymous and something they can work on in their free time” although anyone, with any kind of problem affecting their wellbeing, can access Myndr.

As the app is gathering more and more users, Reilly and Hodcroft’s working days switch constantly.

“We spend most of our time meeting new partners, developing content or delivering our peer workshops.”

At present, Reilly is in charge of developing the business’s MVP, leaving Hodcroft to keep the company moving forward, handling meetings and the app’s weekly newsletter.

All of this is to achieve Myndr’s plans for the future, which include launching an online MVP, as well as developing more in-depth peer-based training programmes for businesses.

In the long run, both Reilly and Hodcroft hope to integrate Myndr into native apps and bring VR and AR as resources to help with mental health recovery.

Even when they are not working on the business they have together, the duo’s interest in wellness transpires into their personal lives too. Reilly spends her free time in the outdoors, finding coffee shops overlooking the sea or drawing and writing. She has also developed a massive interest in speaking about chronic illness due to experiencing Endometriosis herself.

“I’ve become really passionate about raising awareness of this disease and other chronic pain conditions, particularly in Entrepreneurship.”

Also a lover of the outdoors, Hodcroft spends most of her free time climbing, having recently completed the West Highland Way hike.

When asked about what advice they would give fellow female entrepreneurs thinking of starting their own companies, Reilly and Hodcroft both say there is no better advice than having faith, giving everything a try and developing a good network of connections in similar businesses.

“We’ve had such amazing support and mentorship from people we’ve met of been introduced to. It’s really helped to shape what we wanted to do whilst avoiding many mistakes.”