David Bruce has had a busy summer. A new head coach, fresh contracts for star players, a stadium makeover, a boardroom restructure and a historic kit launch mean Sunderland AFC’s new chief business officer has had little time to draw breath. Here, the sports business expert, who was primed to help plan the US, Canada and Mexico-based 2026 World Cup before answering Sunderland AFC’s call, tells Colin Young about his journey from Seaburn to the Big Apple and back again, and how he aims to help the club return to the big time.