North East agency strengthens team

North-East based digital marketing agency, Wriggle, has strengthened its team with the appointment of Mitchell Harrison as Managing Director. In his role, Mitchell will work across new and existing clients developing digital strategies and maximising client investment.

After a period of unprecedented growth for the company, Mitchell, who started at an entry level role with Wriggle Marketing in 2017, will move into the role as Managing Director. A digital veteran, he brings with it a wealth of knowledge in the digital sector, as well as specialist skills in SEO strategy, CRO, testing, and business development.

Nick Gianfreda, CEO of Wriggle Marketing said: “We are delighted to be able to announce that we have promoted from within the team in what is an exciting period for the business. Mitchell has been influential in the growth of Wriggle Marketing to date, and I am proud to be able to recognise his hard work through this promotion.  2022 is already shaping up to be the best yet and with Mitchell installed in this role and a great team to support, we are looking forward to the opportunities this creates.”

The internal promotion will also see current Managing Director, Nick Gianfreda move to the role of CEO as part of the reshuffle to support the accelerated business growth.

Mitchell, who has been instrumental in building the client portfolio in recent years, has gained extensive experience leading on projects for brand such as Hitachi Construction Machinery and Snackfully. In his role he will oversee client experience, optimise platform delivery, and focus on driving output across the portfolio.

Of the promotion Mitchell said: “After working with Nick over the past four and a half years, it’s been amazing to see both the business and our partnership grow. From day one starting in the business as an SEO Executive I have been consistently working towards pushing myself further in knowledge and responsibility within the company, moving from Head of Search to then Head of Digital Operations. The MD role is the next logical step as the business continues to grow at an exponential rate.”

“Nick has been a great mentor and has enlightened me in the areas of business I had no experience in. Being given the opportunity really shows the great working relationship myself and Nick have! I have some really big boots to fill stepping into the Managing Director role at Wriggle Marketing, but I am really looking forward to seeing how the business changes over the coming years.”

Founded by local entrepreneur, Nick Gianfreda, Wriggle Marketing specialise in a multi-channel approach to digital marketing. This year, on the back of multiple clients wins, the agency has doubled its workforce, and has announced that turnover is forecast to rise by over 60% by March 2022. Clients include (amongst others) Permatt, Hitachi Construction Machinery, Snackfully, Office Options, Thompsons of Prudhoe, Tyne North Training, Lunar Shoes, Grisport, Franks Portlock, Simpson Group and Fine & Country.