Key appointments to drive growth plans

Leading end-to-end marketing services partner Different Narrative has hired a new batch of talent to spearhead its expansion plans for 2022.

Last month, two of the most established creative agencies in the North East – Different Advertising, Design and Marketing and Narrative Integrated Communications – merged to become Different Narrative, the region’s largest end-to-end marketing services provider.

And after appointing several highly experienced professionals, the firm is poised for an exciting year of growth. Kieron Goldsborough, founder of Narrative Integrated Communications and now CEO of Different Narrative, said, “Our merger has enabled us to enhance our client delivery, which in turn will allow us to drive new business potential forward. The appointments we are announcing will play an integral role in our plans for the business over the next 12 months and we are bringing together the best of North East talent”

As the team’s new Head of PR, Aoife Forbes brings 20 years of experience to the role. Aoife joined the firm in late 2021, with both in-house and agency expertise under her belt. Also joining the PR team is Patrick O’Kane, a PR and Content Manager, who has worked across the journalism and PR sector for more than 10 years.

Kathryn Bradshaw has 30 years of experience as a global marketing services provider, servicing companies across 23 EMEA countries. The opportunity to join Different Narrative gives Bradshaw a chance to make a difference. As Financial Controller, she will oversee all finance-related operations, and support the management team in streamlining the finance systems of the two previous agencies.

Stephanie Stobbs has worked in the housing marketing sector for five years and joins the client services team alongside client managers Kimberleigh Snyman, Amy Parker, and client partner Matthew Foy.

As the firm’s newest designer Beth Richardson brings five years of industry experience after graduating from the University of Sunderland in 2016. Creative Copy Lead Sue Storey returns to the team after two years client-side as UKI brand writer for Sage software, where she won the Grand Prix and Best Use of TikTok at last year’s B2B Marketing Awards.

Different Narrative provides an all-encompassing selection of services, which includes advertising, branding, design, marketing, PR, social media and web design and development.

Ben Quigley, CEO of Different and Executive Chairman of Different Narrative, explained, “As we emerge from the pandemic, we know an independent agency like ourselves has a great opportunity to move into positions once taken by the big corporate firms. The expansion we have undergone through the merger at the beginning of February has led to the need for additional growth of our personnel.

“In bringing together two leading agencies, we have ambitious growth plans and the team of highly-experienced individuals we have hired will enable us to grow on our early successes.”

To find out more about Different Narrative visit, https://differentnarrative.com/