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Business & Economy

Animmersion launches ‘digital revolution’ to boost communications and exhibition industry

A technology company has launched a new venture to help businesses showcase products and interact with customers while reducing health risks and carbon emissions.

Animmersion UK has developed the Virtual Interactive Events (VIE) service.

Bosses say the facility – fast-tracked into development owing to the COVID-19 health crisis – allows operators to create custom virtual meeting spaces, including exhibition stands and virtual showrooms.

Furthermore, they say the endeavour, by integrating digital assets such as 3D CAD data and animation, creates an engaging experience for customers that removes the need for them to travel to meetings and exhibitions.

Samuel Harrison, managing director of Animmersion UK, which is based in Middlesbrough, said: “The COVID-19 global pandemic has changed how we look at the world and accelerated the development of opportunities for businesses to interact on a personal level without having to travel.

“With continual event postponements and cancellations, many organisations are now considering an alternative approach, which will form part of their future strategies to reduce non-essential travel for both health and environmental reasons.

“To support a fundamental shift in client communication we have developed our VIE service to allow businesses to engage with clients and prospects as if they were meeting at an exhibition, but all in a remote setting.

“This is an exciting digital revolution that very much supports the new ways we will all be working and communicating.”