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Business & Economy

Animmersion UK provides event solution amid COVID-19 postponements

A technology company has secured a new agreement that will ensure business connections remain strong in the post-COVID-19 landscape.

Animmersion UK is creating immersive meeting spaces for Invertek Drives Ltd.

Bosses say Middlesbrough-based Animmersion’s technology will allow the firm to promote its products to multiple clients in any location.

Intertek Drives designs and makes variable frequency drives that are used to control electric motors in a range of commercial, industrial and energy-saving applications.

Based in Wales, the company exports more than 90 per cent of its products to in excess of 80 countries worldwide.

However, with the COVID-19 pandemic forcing the cancellation of global events, the business needed another way to connect with clients and showcase its technology.

Using Animmersion’s Virtual Interactive Event (VIE) service – which has been fast-tracked to overcome current public health challenges – Intertek Drives is now able to use technologies such as online interactive maps and product explorers to promote products to multiple clients in any location.

Bosses say Animmersion’s apparatus also allows the delivery of a comprehensive virtual event and remote presentation service that is tailored to individual client needs.

Furthermore, the service provides the opportunity to host live presentations and demonstrate products and services to multiple delegates who can interact via a range of display solutions from desktop interaction to virtual or augmented reality.

Additionally, through the integration of existing digital assets, such as 3D CAD data digitised brochures and video content, Animmersion says it can help companies provide an engaging experience for customers without the need to travel to meetings or exhibitions.

Samuel Harrison, Animmersion UK managing director, said: “The pandemic has forced many exhibition postponements and cancellations throughout the world, meaning there is an urgent requirement for the provision of an alternative solution.

“Our VIE platform provides clients with the opportunity to promote their products and services interactively as if they were in an event environment, but all from a home setting.

“We are excited to be working with Invertek Drives, and we are committed to help drive forward their growth plans and investment in innovation.”

Nigel Evans, Invertek Drives’ marketing manager, added: “The current pandemic has led to us cancelling all our trade show activity this year, so we were looking for an alternative platform in which to showcase our products, and the proposal from Animmersion ticked all the boxes.

“We are extremely excited to be working with Animmersion on this innovative project.”