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Business & Economy

AuxinOKR expands after a string of client wins

Business coaching consultancy, AuxinOKR, has extended its service offering and pivoted to take advantage of new opportunities in international markets.

The Newcastle-based firm has developed its business support to secure a string of new clients from around the UK and overseas.

New clients include Legal & General, Which?, Rolls Royce and South African banking group Absa.

The company has seen sustained growth after moving to deliver support and training remotely over video conferencing as a result of the coronavirus pandemic.

AuxinOKR specialises in the development and implementation of a goal-setting management process called objectives and key results (OKRs).

This approach of turning business strategy into measurable goals has been embraced by blue-chip companies like Intel, Google and Microsoft all over the world.

As a result of business growth, AuxinOKR is expanding to appoint five new partners, two in the UK and three overseas.

The company is also looking to join a wider international network of OKR specialists.

Peter Kerr, managing director of Auxin OKR, said: “Auxin has been around for many years, running as a small, successful generic business support consultancy.

“But since we reviewed our own objectives and invested in developing our focus and expertise in OKRs we have completely changed our model, reached outside of the North East to win work with larger and more corporate clients.

“By embracing and applying what we preach, it’s reassuring to see the positive impact OKRs can have on any size of business from the ambitious start-ups, to scale-ups and ultimately the large, global corporates. We’re working with them all.

“We’re proud of our North East roots and would like to work with more high-growth companies that we know are around the region. But we’re pleased to have exported our expertise nationally and even to places like South Africa and perhaps further afield in the coming year.”