Business & Economy
Cocktail of success as Sloobie Ski Wear partners with Mother Mercy
November 2, 2023
A skiing apparel brand has teamed up with a cocktail bar in a move bosses say will add fresh fizz to its latest lines.
Sloobie Ski Wear has joined forces with Mother Mercy.
The partnership launches tonight (November 2) with an apres-themed night at Mother Mercy’s base in Fenwick, Newcastle, which will come complete with the addition of the Sloobie Spritz to its cocktail menu.
Led by founder Renee Fraser-Shepherd [pictured, above], Sloobie Ski Wear has designed innovative thermals, which include built-in shapewear that helps women look and feel their best on and off the slopes.
Renee added: “We are thrilled to be kicking off our collaboration with Mother Mercy
“It brings the perfect pairing – luxury skiwear and a fantastically curated Sloobie Spritz to go with it.”
Neil Donachiel, Mother Mercy co-founder, added: “We are super excited to be bringing the apres-ski energy to Newcastle.”