Business & Economy
Converge.Today launched to boost agency messaging
August 23, 2021
A new content platform has been launched to amplify agencies’ messaging.
Converge has completed a new phase of development, which bosses say is now available to agencies specialising in content, PR and marketing.
Known as Converge.Today, they say the innovative platform leverages content to bigger national and global audiences on a daily basis.
Ideal for those wanting to expand news reach and announcements for their clients, they say Converge.Today is a simple to use publishing option, with a low-cost monthly subscription for each client an agency subscribes.
James Tennant is the man behind the company, which has attracted attention from serial entrepreneur and non-executive director Andrew Marsh.
James said: “Converge as a self-publishing platform has proved itself to inhouse marketers and is now ready for the more intense use that comes with having agencies as our clients.
“Those already subscribed are enjoying a wider direct reach to those they want to target with client’s news.
“The content published is amplified to a large business audience, further increasing a company’s share of voice among relevant audiences.
“And the agency has contact details on everything that goes out, so the media can find their way direct to the source if they want to follow up the story.
“It’s an easy-to-use platform allowing for professional use of imagery, with great reporting mechanisms, meaning you can follow how many people have viewed your content and when.
“A great booster for when reporting success to your retained client base.”
James says that by signing up as a contributor, users can upload copy, images, weblinks, videos and rich content.
He adds the content can then be shared across social media as published on a professional platform, revealing it shares website and social media contact details for no extra cost.
Andrew says: “When I met James and he told me about Converge, I thought this has potential.
“He has proved me right and now the platform is developed to bring more functionality to those who are currently using it and so it is suitable for a wider audience, it is really starting to make waves in the creative industry.”
James adds: “We also amplify articles from members giving guidance, insight and perspectives on business topics, supporting driving traffic and engagement further.
“When we launched the company, we discovered the reason most content isn’t amplified to its full potential is due to the creator’s lack of time or the fact that agencies are only retained for a number of hours a month – Converge addresses this beautifully and feedback from users is that it is having a positive impact on their client’s content strategy.”
Other funders include Gordon Fitzjohn and Mike Teasdale.