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Business & Economy

Digital firm whyaye extends capabilities with transatlantic partnership

A digital firm has entered into a transatlantic partnership it says will strengthen its offer.

Newcastle-headquartered Whyaye is working with the US’s 3CLogic.

Bosses say Whyaye will be able to enhance its digital transformation programmes with 3CLogic’s leading voice-enabling solution for cloud platforms.

3CLogic’s solution is designed to transform cloud platforms or CRMs by seamlessly integrating voice with existing digital channels.

Whyaye was founded in 2019 by chief executive Maureen Robson Norman [pictured], Anna Bisset and Lisa Smith, who met while working on a Royal Bank of Scotland project in 2014.

Whyaye is a premier partner for the ServiceNow digital platform, which helps companies manage digital workflows.

Its UK-wide team have extensive experience of delivering IT transformation, business change and operational resilience programmes for major global financial services institutions, global FMCG organisations and multinational technology companies.

3CLogic, based in Maryland, helps companies to advance how they communicate with customers and employees with features such as optimised self-service experiences, computer telephony integration (CTI), virtual and live agent interactions, and conversational analytics.

Maureen said: “3CLogic has built up an excellent reputation in the ServiceNow space and we’re thrilled to be working with them.

“I am delighted that businesses working with Whyaye can now benefit from 3CLogic’s innovative solution and further improve their employee and customer experiences.”

Guillaume Seynhaeve, vice-president of business and alliances at 3CLogic, said: “Given the changing employee work environment and customer purchasing habits, we look forward to our partnership helping enterprise organisations scale and modernise their digital transformation efforts together.”