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Business & Economy

Fentimans savours new Mitchells & Butlers drinks deal

A Northumberland-based soft drinks maker is raising a glass to a new national contract.

Fentimans has secured a deal to supply the majority of Mitchells & Butlers’ estate.

The agreement will see Fentimans’ products – such as its Rose Lemonade and Ginger Beer – stocked throughout Mitchells and Butlers’ restaurant and bar chains, which include Browns, Miller & Carter, All Bar One, Harvester, Toby Carvery and Vintage Inns.

Nigel Tarn, Fentimans’ marketing manager, said: “We’re so excited to be working with Mitchells & Butlers to offer a taste of our iconic flavours to diners across the country.

“We know from research in Fentimans 2022 Market Trends Report that an increasing number of consumers are opting for no and low drinks options, as the effects of the pandemic continue to shine a light on physical health.

“In fact, nearly a third said they would drink less or no alcohol in venues post-lockdown.

“Therefore, it’s vital that venues stock a range of adult soft drink options to cater to this trend.

“Mitchells & Butlers’ pride themselves on quality, which is at the heart of what we do and why we believe we are the perfect partner across their estate.”