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Business & Economy

Festival of Connection: Bonded launches festival to celebrate the Power of Human Connection

Bonded Digital & Media agency is launching the ‘Festival of Connection’ today to celebrate authentic human connection in business.

The 6 month multichannel festival is a series of online content streams, offline events and experiences, that seek to explore the unique and powerful bond that can, and should, exist between brand communicators, brand owners and brand audiences.

At the heart of the festival will be the Bonded Connect content – regular posted content exploring the power of connection, hosted across the Bonded blog and social media channels – including the brand new ‘Bonded Connect’ podcast that will host weekly discussions about human connection, with business communicators at the forefront of industry.

Throughout the festival business communicators will be invited to contribute towards building a different kind of online resource; that celebrates the best examples of connection from the past to the present, and looks forward to how we should best connect in the future.

The Festival of Connection will include a series of physical events. The first one is entitled ‘Connection in a Post Covid World’ on the 4th November at The Common Room in Newcastle Upon Tyne and will include guest presentations from Channel 4, ITV and Sky.

Steve Underwood, managing director at Bonded, said: “We have a belief in the importance of human connection; in a world where the narrative is increasingly dominated by software and technology.

Throughout the Festival of Connection we’re collaborating with business communicators and audiences, to explore the importance of connection; celebrating examples of great connection from the past and present and exploring what connection looks like for next year and beyond.

We’re excited to go on this journey and explore connection in a post covid world.”

For more information, please visit and follow the hashtag  #FestivalofConnection on social media.