Gateshead’s GAP Group swoops to seal fresh Newcastle Falcons tie-up

A recycling firm has extended a partnership with one of the region’s top sporting sides.

Gap Group (NE) Limited is sponsoring the back of Newcastle Falcons’ shirt.

The deal builds on a 15-year alliance between the organisations, which has seen the Gateshead-based company sponsor the Falcons’ club captain and provide waste processing and recycling services.

Peter Moody, GAP Group’s managing director [pictured, above, with Newcastle Falcons’ winger Adam Radwan], said: “The great team at the Falcons – created both on and off the pitch, and during such a turbulent time in the sport – bodes well for the future.

“The new coaching team is bringing a dynamic and effective way of playing, with the commercial team helping to safeguard long-term financial stability.

“We’ve had a relationship with the Falcons for a long time and, as our business has developed, we have increased what we do with them; this sponsorship deal is a natural progression.

“We are both North East organisations with great pride in the region and its people.”

Rebecca Thompson, Newcastle Falcons’ commercial executive, added: “It’s great to have agreed a new deal with GAP Group.

“Our sustainability initiatives are closely aligned, as is our commitment to the North East.

“It’s always a pleasure to work with like-minded companies, and we’re looking forward to continuing our relationship.”

Family-run GAP Group employs 120 people and operates what it says is Europe’s most advanced, environmentally-friendly fridge recycling plant, which can reprocess more than 700,000 units every year.