hedgehog lab makes new senior appointments

Digital product consultancy, hedgehog lab, has made two senior appointments as part of their growth strategy.

Malcolm Seagrave and Joe Thompson join the firm as managing director and chief technology officer respectively.

The appointments form part of the firm’s “Vision 2028” strategy which includes achieving a B-Corp certification, creating four new hubs in the UK, growing revenue 5x and creating 400 new jobs over the next four years.

Malcolm Seagrave has joined hedgehog lab as its first UK managing director and will take over the running of the day-to-day business in the UK.

His previous roles include chief growth officer at CreateFuture (formerly xDesign), chief for UK and international growth at AND.Digital, director – solutions and innovation at Vodafone and IT director for Morrisons Supermarket.

Malcolm said: “I’m proud to be joining hedgehog lab as its first UK managing director at such an important time for the business.

“The company has spent over a decade building and perfecting a business model that is desperately needed in today’s market.

“They have a balanced approach that allows them to develop and deliver great digital projects, in a way that larger and less nimble digital consultancies struggle to do.

“The company is ideally placed to thrive in the industry’s next chapter of digital transformation and I look forward to helping it deliver on its big ambitions.”

Joe Thompson – hedgehog lab’s new chief technology officer – joins the firm from healthcare-focused digital solutions company, Deep Medical, where he was chief technology and product officer. Prior to that, Joe led the product and technology team for Xoomworks Technology, a procurement consultancy and technology firm.

He said: “Digital product designers are the architects of the 21^st century and that comes with a lot of responsibility.”

“The products we develop have the potential to have a hugely positive impact on the organisations we work with and on the wider world.

“hedgehog lab really understands this and is well respected for its purpose-driven approach to digital product design.

“I’m thrilled to be joining the company and to be playing a role in the next stage of its journey.”

The appointments form part of the firm’s “Vision 2028” strategy, which aims to enhance key pillars of the business including achieving a B-Corp certification, create four new hubs in the UK, growing revenue 5x, as well as creating 400 new jobs over the next four years.

Pictured: Joe Thompson, chief technology officer; Sarat Pediredla, co-founder and chief executive and Malcolm Seagrave, managing director.