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Business & Economy

Iced-drinks company ‘krushes’ sales record and announces growth plans

International iced-drinks company Polar Krush has announced its most successful finish to a year ever, despite a turbulent start to 2021.

The Ashington-headquartered firm has reported an increase in HY2 revenue compared to 2018 – the brand’s previous most successful sales year – and credits the business’ specialist support strategy helping to maintain high customer retention levels as a core driver for their continued growth.

Following the success of 2021, the iced drinks giant is predicting large scale growth in 2022 following the partnership with the Unilever brand Wall’s Calippo Slush, the purchase of independent carbonated drinks brand 40 Kola, and a new senior leadership team at the helm.

Bosses say the addition of Calippo has allowed Polar Krush to provide its customers, including theme parks, leisure venues and retail outlets, with a robust and reliable product to increase spend per consumer and future-proof revenue.

Michael Reid, chief executive of Polar Krush, said: “The pandemic was incredibly difficult for our customers, and it meant we had to really diversify and consolidate our offering.

“It is incredible to start 2022 by aligning with Unilever for the launch of Calippo Burst across the UK.

“It shows the level of professionalism and belief that they have in our company and capabilities.

“Our team have gone above and beyond to make sure our customers have felt supported throughout an incredibly difficult period.

“Our high-volume operating machines, advanced technology solutions and exceptional customer service means that our clients can feel confident in their product offering and know that their sales are protected against unexpected breakdowns or out-of-action machines.

“Later this year we will be expanding our environmental pledge by introducing completely plastic free paper cups and lids to go along with our Paper Spoon straws. We take our environmental commitment very seriously and it plays a key part in our expansion plans for Europe, North Africa and beyond.

“We have been a leading iced drinks brand for over 25 years and we now have the capacity, standards and infrastructure to continue to expand, both at home and internationally in 2022.

“I am incredibly proud that the team are realising our vision and we are already working on bigger and better ways to change the face of the soft drinks industry.”