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Business & Economy

It’s a new dawn as PR Agency heralds successful relaunch 

It’s a new dawn for Hype That PR. The North East based PR agency has seen a strong growth trajectory since launch in the height of lockdown and due to market demand and enhanced services the agency has undergone a successful relaunch to become House of Hype & Co.

The portfolio of businesses which encompass Hype That PR, Hype That Social and Hype That Profile will sit under the newly launched House of Hype & Co. with bases in London & Dublin, alongside Sunderland.

The agency helps businesses to develop their brand presence and achieve their goals through PR, social media and building strong personal brand profiles for their founders and owners, in ways that get audiences talking.

Claire Pickersgill, Founder and Managing Director at House of Hype & Co. said: “It’s really exciting to relaunch the agency under House of Hype & Co. the reception to the relaunch has been amazing with great social stats, high website hits and new enquiries in the first week alone. We have a track record of creating campaigns with hype and impact and we are really looking forward to the next exciting stage of the business.”

The service and level of support is bespoke to each client, and can range from editorial, to social media campaigns through to supporting with personal branding and profile raising. The agency works with clients to pick and mix the best services from the trio of companies – Hype That PR, Hype That Social and Hype That Profile to maximise results and elevate business growth.

Claire added: “I’m a strong believer that people buy from people and through our innovative and impactful campaigns we shine the light on businesses through the people. The power of personal branding is immense and when done in the right way it can be one of your most powerful assets.

We work with clients from various industries to help elevate their profile. From national and international coverage, to gaining new contracts and collaborations to winning awards – the results have been amazing. It’s so rewarding to see our clients elevated in their industry and the wider business community and the opportunities and collaborations that in turn come from this elevation.”

With an expansive background in PR and business development the founder Claire is passionate about businesses and is determined to help them showcase their capabilities and successes to support future growth and generate revenue.

Claires background at the Sunderland Empire theatre saw her manage regional communications campaigns for some of the biggest international touring theatre productions. She also led the theatre’s poignant post-Covid 19 reopening PR campaign which received ground-breaking coverage and social stats. This campaign also saw the theatre pick up the accolade for highest ranking PR reopening coverage across all the UK theatres under the theatre groups portfolio.

With a diverse client portfolio from authors, manufacturers, charity, HR to hospitality, the team have great business insight and the knack for seeing the story and potential PR opportunities to help shine the spotlight on businesses.

Claire added: “I strongly feel every business should have access to great PR and we have a range of options to try and make our services as accessible as possible to businesses subject to their needs. We’ve just introduced the Hype Power Hour which is a great option for businesses looking for some inspiration and bespoke PR advice to kickstart their communications strategy through to monthly retained services where we in essence become the inhouse PR function at varying levels.”

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