Metrocentre appoints new PR agency

Metrocentre has appointed Twist as its retained consumer PR agency.

Newcastle-based Twist will lead Metrocentre’s ongoing campaigns and PR activities, including events, consumer press office and influencer collaborations, ensuring a vibrant and engaging presence in the market.

Helen Atkinson, Metrocentre marketing manager said: “We are thrilled to partner with Twist, a dynamic agency known for their creative approach and deep understanding of the consumer market.

“Their expertise will be instrumental in driving our engagement strategies and amplifying our brand presence.”

Chrissie Plunkett, Twist managing director said: “Metrocentre is a dream client – fun, stylish, and poised for growth.

“We’re delighted to be collaborating with their in-house team, whose values and culture align perfectly with Twist.

“We look forward to creating impactful campaigns that resonate with their diverse audience.”